AY Residence Life Identity, Branding & Outreach Manager (IBOM) (WS-ST3)

St. Olaf College•Northfield, MN

1d•Onsite

About The Position

The Identity, Branding & Outreach Manager is an innovative student leader responsible for building a vibrant, welcoming residential experience. This role directs the members of the House of O: Creative Branding & Fashion Assistant, Housing Outreach Ambassador, and Visual Content Identity Assistants (Graphic Designer, Videographer, Photographer).

Requirements

Must be enrolled in a degree program at St. Olaf College during the academic year and maintain good standing in academics and conduct
Must maintain a cumulative/semester GPA of 2.5. If a student staff member’s GPA (semester/cumulative) falls below 2.5, their retention will be based on individual consultation
Students should have no pending cases, active sanctions, and/or resolved cases that would prevent effective performance as student staff members

Nice To Haves

Previous experience in marketing, retail/boutique management, event planning, or student leadership is highly preferred.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or design platforms like Canva.
Exceptional public speaking, time management, and team-building abilities.
A digital portfolio demonstrating graphic design, photography, or video editing capabilities is required.
Although previous work experience is not required, applicants are expected to provide a presentation during their interview demonstrating their knowledge, skills, and abilities in the role.

Responsibilities

Support the staffing process from onboarding, ongoing training, and supervision
Ability to address conflict and challenges within the public in a meaningful manner
Provide 1-1 ongoing mentoring to Housing Ambassador Assistants
Serve as a frontline approver for events and outreach activities to be submitted to one’s supervisor.
Hold office hours in the student staff lead's dedicated area
Create positive experiences through networking events, marketing initiatives, and programming
Promote the office through identified clothing, tabling, presentations, and hosting events on and off campus
Participate in department and college events with Residence Life Professional Staff
Collect feedback, both quantitative and qualitative, to support departmental changes
Post creative and engaging content on social media to build awareness around the on-campus living experience
Follow up with individual residents and groups with on-campus living concerns
Collaborate with the Hall Council, Residence Hall Association, Residence Life Advisory Committee, and other identified entities to enhance the residential experience.
Knowledge of marketing, branding, and communications
Study to understand the needs of college-age students, residents of St.Olaf College, and student supporters, i.e., families
Comfort level with social media, specifically, Facebook, Twitter, and Instagram
Excellent communication skills: verbal and written
Ability to share personal stories of life at St.Olaf College.
The staff member must be able to understand and communicate the connection between residence life, on-campus living, and the college experience
Flexible and adaptable communication and engagement delivery to the space and the targeted audience
Critique and edit marketing material to ensure it is on-brand and targets the identified audience.