IaaS Services Marketing Manager

HitachiSanta Clara, CA

About The Position

Our Company We’re Hitachi Vantara, the data foundation trusted by the world’s innovators. Our resilient, high-performance data infrastructure means that customers – from banks to theme parks – can focus on achieving the incredible with data. If you’ve seen the Las Vegas Sphere, you’ve seen just one example of how we empower businesses to automate, optimize, innovate – and wow their customers. Right now, we’re laying the foundation for our next wave of growth.  We’re looking for people who love being part of a diverse, global team – and who get excited about making a real-world impact with data. The Role As a Services Marketing Manager, you will play a crucial role in driving growth and market awareness of our services. Your responsibilities will include measuring market-specific metrics, analyzing industry trends, and supporting marketing and sales initiatives, launches and programs, content creation, messaging and sales enablement activities. Here are the key duties and qualifications for this position:

Requirements

  • Bachelor’s or Master’s Degree in Marketing, MBA, Business, Engineering, Computer Science, Education, Communications, Technical, Advertising, or Business Administration.
  • Previous product and/or services marketing experience

Responsibilities

  • Market Intelligence: Provide insights on market size, market share, and industry trends related to our product/services/solutions. Conduct research to identify market-specific metrics and competitor products. Analyze data to inform marketing strategies and support growth initiatives.
  • Brand Marketing: Implement and maintain best practices in brand marketing- Awareness, blogging. Develop and execute go-to-market (GTM) strategies and plans to build brand recognition. Create marketing dashboards and track associated metrics, goals, and benchmarks.
  • Content and Collateral: Coordinate service marketing activities and marketing material. Prepare and maintain standard marketing material (e.g., manager books, presentations, fact sheets). Time marketing material for new services launches and campaigns.
  • Build Partnerships: Collaborate cross-functionally with project stakeholders to drive effective project delivery. Provide strategic and tactical activities to build partner channel awareness to and for a partner ecosystem. Support moderate to large complex marketing tactics and lead projects with peers inside and outside company.
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