Manager, Marketing & Label Services

Warner Music Group•New York, NY

1d•$75,000 - $90,000•Onsite

About The Position

At Warner Music Group (WMG), we are a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. We turn dreams into stardom and audiences into fans. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. ADA is the independent distribution and label services arm of Warner Music Group, breaking brand new artists and supporting industry legends. The Marketing & Label Services team is the heartbeat of its Label Services offering, partnering directly with artists, managers, and labels, as well as cross-functional ADA and Warner teams. The team works collaboratively with ADA’s distributed label & artist partners through expert recommendations and end-to-end global campaign builds and implementation. We are both creative cultural experts and meticulous digital operators, driven by a passion to optimize, innovate, educate, and empower in harmony with our indie partners.

Requirements

3+ years in music industry digital/social marketing, with a consistent track record in paid media, viral marketing, and managing an artist roster with multiple projects simultaneously.
Deep understanding of interactive technologies, website/CRM (Email/SMS) strategy, and major social platforms including TikTok, Meta (FB/IG/WhatsApp/Threads), YouTube, Discord, Snapchat, X, Pinterest, and Twitch.
Passionate about fan-focused digital strategies with a strong pulse on cultural and social trends, particularly among Gen Z and Gen Alpha consumers.
Strong background in accomplishing day-to-day digital strategies, with the ability to analyze data, extract insights, and communicate trends effectively.
An outgoing, collaborative problem solver who excels under tight deadlines, moves projects forward with limited assets, and thrives in a fast-paced team environment.
Outstanding organizational skills, confident leading team and client meetings, and a strong vision for social media content strategy.
Bachelor’s degree or equivalent preferred.

Nice To Haves

Hands-on digital advertising experience
Agency experience
Experience running or developing online fan accounts for artists to generate UGC.
Interest or experience in gaming and streamers
Graphic design (eg. Canva, Photoshop) and video editing skills (eg. FinalCut, Capcut)
Familiarity with file sharing applications, rippers, converters, encoders, etc
Experience using project management software (eg Airtable or Asana)

Responsibilities

Lead and collaborate on creative digital rollout campaigns for ADA label partners to drive music streams, video views, user-generated content (UGC), and overall fan acquisition.
Partner with artists and labels to build compelling social narratives and content strategies that elevate their brands and spark cultural conversation.
Plan, execute, and optimize paid media budgets and digital advertising campaigns across social and streaming platforms to maximize return on ad spend (ROAS) and target key audiences.
Craft, commission, and manage budgets for Label Services releases across content creation, influencer marketing, AR, and custom web development.
Develop and maintain strong partnerships with digital platforms, third-party marketing agencies, content creators, and influencers.
Monitor campaign performance in real-time, track short-form UGC trends, and deliver post-mortem analyses to measure effectiveness and optimize streaming consumption.
Oversee the development and growth of artist communities and digital properties across YouTube, TikTok, Meta, Discord, microsites & more.
Align with internal Commerce, Label Management, Publicity, and Sync teams to build cohesive, synchronized marketing campaigns.
Maintain expert knowledge of social platforms, product updates, and emerging digital tools to define and achieve audience growth goals.
Conceive and manage the strategy and execution for ADA’s own branded social media accounts.
Provide general department support and assist with broader company initiatives, cross-functional tasks, and special projects as needed.