HubSpot / Marketing CRM Specialist

Orion180•Melbourne, FL

8d•Onsite

About The Position

Orion180 is seeking a HubSpot / Marketing CRM Specialist to take ownership of our CRM ecosystem and drive scalable, data-driven marketing and revenue operations. You will serve as the primary HubSpot administrator and system owner and be responsible for building, optimizing, and managing our CRM infrastructure to support marketing, sales, and customer lifecycle initiatives. You will also lead cross-functional CRM projects, ensuring execution is structured, measurable, and aligned with business goals.

Requirements

Bachelor’s degree in Marketing, Business, Information Systems, or a related field.
3+ years of hands-on HubSpot administration experience in a high-growth or tech-enabled environment.
Proven track record of owning and scaling a CRM system, not just using it as an end-user.
HubSpot certifications required.
Deep expertise in workflows, automation, reporting, custom objects, and integrations.
Strong understanding of CRM architecture, data models, and lifecycle management.
Advanced proficiency in Excel.
Experience with formal project management frameworks (Agile, Scrum, or Waterfall).
Must be willing and able to work their regularly assigned work schedule onsite.

Nice To Haves

Master’s degree preferred.
Experience with Salesforce or other CRMs is a plus, but HubSpot mastery is essential.
Experience with BI tools such as Power BI, Tableau, or Looker.
Familiarity with APIs, data integration tools, and basic SQL is a plus.
Strong understanding of attribution models, segmentation, and marketing analytics is a plus.
Knowledge of digital marketing campaigns (email, paid media, lifecycle marketing) and how CRM data supports campaign execution and optimization.
PMP, CAPM, or equivalent certification is a plus.
Proficiency with tools such as Asana, Monday.com, Jira, Smartsheet, or Wrike.

Responsibilities

Own and Administer HubSpot CRM: Serve as the primary HubSpot administrator, managing configuration, user roles, permissions, and system governance. Build and optimize workflows, pipelines, lifecycle stages, lead scoring models, and automation logic. Maintain CRM hygiene, data integrity, and scalable architecture across all objects and properties.
Lead CRM Strategy & Optimization: Design and continuously improve lead management processes, segmentation, and lifecycle automation. Evaluate and implement new HubSpot features, integrations, and enhancements.
Manage Integrations & Data Infrastructure: Oversee integrations between HubSpot and internal/external systems (data warehouse, analytics tools, third-party platforms). Ensure accurate data flow, synchronization, and enrichment across the tech stack. Troubleshoot system issues and proactively identify optimization opportunities.
Drive Reporting & Performance Visibility: Build and maintain dashboards and reports for funnel performance, campaign attribution, and revenue insights. Analyze marketing campaign performance and recommend optimizations to improve conversion rates and ROI.
Lead CRM Projects End-to-End: Own project planning, timelines, stakeholder alignment, and execution for CRM-related initiatives. Implement structured project management methodologies to ensure on-time, high-quality delivery. Coordinate with internal teams and external vendors as needed.