HR Digital Content Manager

Rockwell Automation • Milwaukee, WI

1d • Hybrid

About The Position

Rockwell Automation is seeking an HR Digital Content Manager to lead the content strategy, governance model, and digital employee experience for all HR-owned knowledge across internal platforms. This role will manage and govern the content strategy and structure of storage tools to ensure HR can support the business with simple, consistent access to information. A primary focus will be aligning content architecture and strategy with AI capabilities, creating a sustainable and maintainable structure for HR. Understanding across HR to ensure consistent practices around storage and updating of materials will be critical to this role's success. The position reports to the Director, HR Operational Excellence.

Requirements

• Bachelor's Degree
• Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

Nice To Haves

• 5+ years in HR content strategy, HR knowledge management, product management, or digital experience roles.
• Strong influence, communication, and change‑leadership skills; able to drive alignment and adoption across HR, Legal, IT, and Communications establishing and aligning governance standards, while operating effectively in ambiguity and an evolving AI‑enabled landscape.
• Previous experience creating SharePoint infrastructure and aligning strategy across a matrixed business
• Experience with HRIS platforms (e.g., Workday) or ITSM/knowledge systems (e.g., ServiceNow).
• Familiarity with AI tools such as Copilot, virtual agents, knowledge engines, or semantic search technologies.
• Background in content design, UX writing, or digital employee experience.
• Training or certification in change management (e.g., Prosci) or Agile/product management.
• Understanding of HR compliance, data privacy, accessibility (WCAG), and policy governance requirements.
• Experience guiding internal partners toward consistent standards and governance.
• Experience reimagining how HR content, digital experiences, and AI can improve employee journeys and solve pain points creatively.

Responsibilities

• Own the enterprise-wide HR content strategy, including how HR information is structured, governed, and delivered across all HR domains.
• Define and maintain a structure for HR taxonomies, metadata, templates, content models, and publishing standards that guide how teams create, structure, and update content.
• Partner with HR COEs/functions (who create the content) by providing guidance, frameworks, tools, and coaching that help them translate complex HR programs into clear, simple, employee-friendly content aligned to established standards.
• Develop the foundational content structures needed for AI retrieval (Copilot, virtual agents, semantic search, guided workflows).
• Measure and maintain KPI showcasing quality and execution success for HR search functionality and relevance of tools used for both internally focused and employee facing information.
• Partner with Employee Experience teams on HR journey mapping and deliver digital content that supports lifecycle moments such as onboarding, performance cycles, and leaves.
• Partner with Process Owners to align documentation and support standardization of writing and storage using AI solutions.
• Use analytics and feedback to identify HR content issues and lead ongoing improvements.
• Lead the content governance model, ensuring each HR COE/function owns its content and follow established processes for authoring, reviewing, approving, updating, and retiring content.
• Create and enforce the content lifecycle, including ownership assignment, review cadences, archival rules, quality checks, and compliance guidelines.
• Define and report on KPIs such as search success, case deflection, content accuracy, freshness, and employee satisfaction.
• Conduct regular content audits to maintain quality and reduce duplication.
• Manage and architect HR information architecture and site structure within SharePoint (navigation, hubs, page design), Workday and TEAMS and other tools, in partnership with IT for platform configuration.
• Collaborate with the HR Technology and IT teams to ensure HR content architecture, search configuration, system integrations, and platform capabilities are aligned to support AI‑driven experiences across our technologies.
• Define source‑of‑truth rules, categorization, tagging requirements, and structured content patterns optimized for AI ingestion.
• Identify opportunities to improve AI answer accuracy and improve HR workflows.

Benefits

• Health Insurance including Medical, Dental and Vision
• 401k
• Paid Time off
• Parental and Caregiver Leave
• Flexible Work Schedule

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level