Housing & Residence Life Social Media Assistant (Student)

American University•Washington, DC

About The Position

The Housing & Residence Life Marketing & Communications Assistant supports communications efforts focused on social media, storytelling, and event promotion. Under the supervision of the Marketing & Communications Coordinator, the assistant gains hands-on experience in content creation, campaign management, and digital engagement strategies while contributing to initiatives that impact the student residential experience. This position is available only to enrolled American University students and is part-time, with an expected schedule of 7–10 hours per week.

Requirements

Must be enrolled full-time as an undergraduate student at American University, taking a minimum of 12 credits and a maximum of 17 credits per semester.
Must maintain a cumulative GPA of at least 2.50 and a term GPA of at least 2.50 from application through separation.
Must be in good conduct standing with the university.
Prior social media management experience or equivalent coursework education is required.

Nice To Haves

Familiarity with American University's residential communities.
Knowledge of Canva.
Knowledge of video editing software such as iMovie or CapCut.

Responsibilities

Assist in managing Housing and Residence Life’s official social media accounts, primarily Instagram, including creating content, writing captions, and scheduling posts.
Capture and curate photos and videos at department events, including Signature Programs, community events, and tabling.
Draft and schedule weekly posts about housing deadlines, student engagement opportunities, and residential life updates.
Monitor comments, mentions, and tags to maintain an approachable and informative online presence.
Collaborate on creative campaigns promoting Housing processes, such as Returning Student Room Selection, and community engagement initiatives.
Brainstorm and develop content ideas aligned with departmental goals and seasonal themes.
Design digital materials, including social media graphics, story templates, and short-form videos, using Canva or similar tools.
Track social media engagement metrics to evaluate performance and identify trends.
Assist in preparing monthly social media performance summaries for internal review.
Recommend ways to improve engagement and reach based on data insights.
Support on-site coverage of Signature Programs and major departmental events.
Ensure content accurately reflects the department’s mission, values, and inclusive approach to community building.
Participate in brainstorming sessions with the Marketing & Communications Coordinator to align messaging with department priorities.