House Brand Product Specialist - Audi/Volkswagen

Enthusiast Auto Holdings•Wadsworth, OH

8d•Onsite

About The Position

Enthusiast Auto Holdings (EAH) is a successful e-commerce company in the automotive aftermarket parts industry, operating through nine enthusiast-focused websites. EAH serves automotive enthusiasts passionate about their vehicle's appearance and performance by providing parts, content, knowledge, and support. They also serve a global network of specialty installer shops. EAH is owned by Cortec Group, a private equity firm that has invested significantly in expanding EAH's operations, facilities, technology, and leadership. EAH has recently completed a major distribution center expansion and is implementing enterprise-level ERP/WMS/OMS systems. EAH is seeking a House Brand Product Specialist for Audi/Volkswagen to manage their VW & Audi house brand product catalog, including maintaining existing products and driving new product development. This role involves ensuring competitive pricing and positioning, maintaining healthy inventory levels, resolving quality concerns, and developing a new product roadmap based on customer insights, sales representative feedback, and social media analysis. The position is based at the Wadsworth, OH headquarters with significant travel required to other banners.

Requirements

College degree in business.
Ability to drive sales, gross profit dollar, and margin rate for VW & Audi house brands to meet or exceed budget.
Analyze consumer behavior to create data-driven business cases for new products.
Leverage internal sales and search data, customer feedback, surveys, sales representative insights, and social media/forum analysis.
Work with engineers to test prototypes.
Collaborate with sourcing and purchasing departments and suppliers.
Set competitive pricing.
Partner with marketing for product launches and ongoing promotion.
Ensure accurate forecasting and inventory levels.
Create a 12-18 month new product roadmap.
Define ROI for new product development.
Partner with R&D, S&P, Product, and Marketing teams.
Merchandise products on the website.
Achieve forecasted ROI for products.
Build and maintain a marketing calendar.
Assist in finding influencers.
Maintain product lines (merchandising, inventory, pricing, positioning).
Source vehicles for test installations.

Responsibilities

Drive sales, gross profit dollar, and margin rate for VW & Audi house brands to meet or exceed the specified budget.
Analyze consumer behavior to create a data-driven business case for new product ideas, leveraging internal sales and search data, customer feedback, surveys, sales representative insights, and social media/forum analysis.
Collaborate with engineers to test prototypes on sourced vehicles.
Partner with sourcing and purchasing departments and suppliers to source parts.
Set competitive and appealing pricing.
Partner with the marketing team to create compelling product launches and maintain a regular post-launch marketing cadence.
Ensure accurate forecasting for projected volume and partner with S&P to maintain healthy inventory levels for Audi house brand products.
Gather customer insights and create a 12-18-month new product roadmap.
Define a clear ROI for each product line or product considered for development.
Partner with R&D, S&P, Product, and Marketing teams to execute the product roadmap within time and budget goals.
Merchandise products attractively and precisely on the customer-facing website.
Deliver on agreed-upon forecasted ROI for individual product success.
Partner with the Marketing team to build and maintain an ongoing marketing calendar for house brand product promotion across various channels (websites, email, paid search, SEO, social media, etc.).
Assist in identifying influencers for new product promotion.
Maintain house brand product lines regarding merchandising, inventory, and competitive pricing/positioning.
Source vehicles required for test installations.