House Brand Product Coordinator – BMW

Enthusiast Auto Holdings•Wadsworth, OH

About The Position

Enthusiast Auto Holdings (EAH) is a successful e-commerce company in the automotive aftermarket parts industry, operating through ten enthusiast-focused websites. EAH caters to automotive enthusiasts who are passionate about their vehicle's appearance and performance, offering parts, content, knowledge, and support. They also serve a global network of specialty installer shops. EAH has experienced strong organic growth and profitability, with plans for continued expansion through acquisitions, supported by private equity firm Cortec Group. EAH is seeking a House Brand Product Coordinator – BMW, a college graduate with exceptional leadership skills, to manage their extensive range of house brand BMW products. The company culture is driven by automotive passion, results, and a determination to succeed, seeking candidates with experience in leadership, data analytics, project coordination, consumer insights, strong organizational skills, and confidence.

Requirements

College degree in business.
Achieve budget for overall BMW house brands with respect to revenue, gross profit dollar, and margin rate.
Demonstrate ownership of the BMW house brand product catalog.
Maintain pricing and inventory levels for all BMW house brand products.
Creation of a running 12-18-month roadmap of compelling performance products.
Drive development of new product forward at both micro and macro levels; conceptualize and execute creative solutions to roadblocks.
Meet or improve upon 12-month time to market for new product releases.
Effective collaboration with R&D, S&P, Product, and Marketing Teams.

Responsibilities

Maintain existing BMW house brand products, ensuring competitive pricing and positioning on a regular cadence.
Maintain healthy inventory levels for BMW house brand products.
Promptly resolve any quality concerns that arise with BMW house brand products.
Collaborate cross-team to create and execute a compelling new product development roadmap for BMW house brand products.
Partner with the BMW product team to ensure future projects align with business needs and resonate with the enthusiast BMW community.
Analyze consumer behavior using internal sales and search data, customer feedback, surveys, sales rep insights, and social media/forum information to create data-driven business cases for new product ideas.
Work closely with product development team members (engineers, technicians, technical writers, buyers, marketing) to bring the product vision and roadmap to life.
Collaborate with engineers to test prototypes on sourced test vehicles.
Work with the sourcing and purchasing department and suppliers directly to source parts.
Set competitive and appealing pricing for products.
Partner with the marketing team to create compelling product launches and a regular post-launch marketing cadence.
Drive sales, gross profit dollar, and margin rate for BMW house brands to meet or exceed the specified budget.
Ensure accurate forecasting for projected volume, partnering with S&P to maintain healthy inventory levels on all BMW house brand products.
Gather customer insights and create a 12-18-month compelling new product roadmap.
Determine specifications of new product concepts in collaboration with product and engineering while considering needs of the customer and wants of the enthusiast community.
Define a clear ROI for each product line or product being contemplated for development.
Partner closely with the R&D, S&P, Product, and Marketing teams to turn the product roadmap into sellable inventory at or under both time to market goals and project budgets.
Attractively and precisely merchandise products on customer-facing websites.
Accountable for individual product success in the form of delivering on agreed-upon forecasted ROI.
Partner with Marketing team to build and maintain an on-going marketing calendar to ensure that house brand products are promoted regularly via websites, email, paid search, SEO, social, and other means.
Assist in finding influencers that can be utilized to promote new products.
Maintain house brand product lines in terms of merchandising, inventory, and competitive pricing/positioning.
Source vehicles required for test installations.