House Brand Product Coordinator – BMW

Enthusiast Auto Holdings•Wadsworth, OH

About The Position

Enthusiast Auto Holdings (EAH) is a successful e-commerce company in the automotive aftermarket parts industry, operating through ten enthusiast-focused websites. EAH serves automotive enthusiasts and specialty installer shops by providing parts, content, knowledge, and support. The company is owned by Cortec Group, a private equity firm that has invested significantly in EAH's operations and technology. EAH is seeking a House Brand Product Coordinator – BMW, a college graduate with exceptional leadership, data analytics, project coordination, consumer insights, organizational skills, and confidence, to manage their extensive offering of house brand BMW products. The company culture is driven by automotive passion, results, and a determination to succeed.

Requirements

College degree in business.
Achieve budget for overall BMW house brands with respect to revenue, gross profit dollar, and margin rate.
Demonstrate ownership of our BMW house brand product catalog.
Maintain pricing and inventory levels for all BMW house brand products.
Create a running 12-18-month roadmap of compelling performance products.
Drive development of new product forward at both micro and macro levels; conceptualize and execute creative solutions to roadblocks.
Meet or improve upon 12-month time to market for new product releases.
Effectively collaborate with R&D, S&P, Product, and Marketing Teams.

Responsibilities

Drive sales, gross profit dollar, and margin rate for BMW house brands to meet or exceed the specified budget.
Ensure accurate forecasting for projected volume, partnering with S&P to maintain healthy inventory levels on all BMW house brand products.
Gather customer insights and create a 12-18-month compelling new product roadmap.
Determine specifications of new product concepts in collaboration with product and engineering while considering needs of the customer and wants of the enthusiast community.
Define a clear ROI for each product line or product that is being contemplated for development.
Partner closely with the R&D, S&P, Product, and Marketing teams to turn the product roadmap into sellable inventory at or under both time to market goals and project budgets.
Set competitive and compelling retail prices.
Merchandise products attractively and precisely on customer-facing websites.
Be accountable for individual product success in the form of delivering on agreed-upon forecasted ROI.
Partner with the Marketing team to build and maintain an on-going marketing calendar to ensure that house brand products are promoted regularly via websites, email, paid search, SEO, social, and other means.
Assist in finding influencers that can be utilized to promote new products.
Maintain house brand product lines in terms of merchandising, inventory, and competitive pricing/positioning.
Source vehicles required for test installations.