Hotel Marketing Specialist

West Edmonton Mall Property Inc. (West Edmonton Mall & Fantasyland Hotel)•Edmonton, AB

4d•Onsite

About The Position

The Marketing Specialist for Fantasyland Hotel and West Edmonton Mall Inn is responsible for planning and executing a strategic marketing plan which supports the hotel’s brand, drives traffic and generates sales. This role involves supporting the development of marketing plans, providing day-to-day marketing support, and generating innovative ideas to promote Fantasyland Hotel, West Edmonton Mall Inn, their Food and Beverage outlets (L1 Lounge, L2 Grill, Room Service), and their Banquet and Catering space. The specialist will increase engagement through effective advertising, strong branding, clear communications, enticing promotions, and annual marketing programs to boost sales and traffic. They will also support the promotion and delivery of special events and entertainment activities, collaborate with internal teams (marketing, graphic design, social media), and develop compelling content by identifying target markets, media mix, and messaging. The role supports hotel properties in achieving 100% occupancy and exceeding budget, and involves creating and managing the annual marketing budget. The specialist will contribute to the overall strategy, development, and implementation of marketing and promotions to maximize opportunities for Fantasyland Hotel. Other responsibilities as required.

Requirements

Post-secondary degree/diploma in Marketing, Communication or Business or related marketing degree.
Two (2) to three (3) years’ experience in an equivalent Marketing and Communications position in a related industry.
Outstanding interpersonal skills, a professional demeanor, and a high level of confidence in the workplace with previous experience leading a team and interacting with mainstream media outlets.
Ability to develop, maintain and manage vendor/customer relationships.
Excellent social media acumen.
Display exceptional innovation and initiative with the ability to exhibit problem solving abilities, including good judgement, creativity and research skills.
Highly organized, solution-orientated, strong multi-tasking skills and the ability to work in an ever-evolving fast paced environment complemented by the personal capability to think quickly and respond effectively under pressure.
Must be able to pass a basic security clearance.

Responsibilities

Support the development of marketing plans, providing day-to-day marketing support and generate new innovative ideas that promote Fantasyland Hotel, West Edmonton Mall Inn, our Food and Beverage outlets such as the L1 Lounge, L2 Grill, as well as its Room Service department and our large volume Banquet and Catering space.
Increase engagement for Fantasyland Hotel and West Edmonton Mall Inn through effective advertising, strong branding, clear and concise communications, enticing promotions and annual marketing programs/opportunities that increase sales and traffic.
Support the promotion and delivery of special events and entertainment activities for Fantasyland Hotel and related entities.
Collaborate with other members of the marketing department, internal graphic designers, social media team and other departments to increase the effectiveness and visibility of initiatives.
Develop compelling and creative content for each promotion by identifying the target market, determining the right media mix and messaging, and facilitating seamless execution.
Support hotel properties in working towards 100% occupancy and exceeding the proposed budget each month.
Create and manage the annual marketing budget to align with annual and long-term objectives of Fantasyland Hotel and West Edmonton Mall Inn.
Contribute to the direction in overall strategy, development, and implementation of all marketing and promotions designed to maximize and fully leverage all opportunities for Fantasyland Hotel.
Other responsibilities as required.