Hotel General Manager

Holiday Inn Express & Suites•Asheville, NC

12h

About The Position

Virtelle Hospitality is seeking an energetic and experienced General Manager to lead the Holiday Inn Express & Suites at the Asheville Outlet Center. Operating within a culture of service and servant leadership, the General Manager is responsible for the property’s overall successful and profitable operation. The role encompasses financial management, operational excellence, guest experience, team member engagement, and community engagement. The General Manager oversees hotel performance, works with the management company to establish and achieve goals, and collaborates with sales, revenue management, human resources, accounting, maintenance, and company executives. The role includes managing budgets and forecasts, improving revenue and occupancy, controlling expenses, ensuring brand and safety standards, maintaining the property, responding to guest feedback, developing team members, and building community partnerships. Compensation will be determined based on experience. Virtelle-managed properties offer a competitive benefits package, including employer contributions to medical plans, a basic life insurance policy, and access to mental health care through the Employee Assistance Network.

Requirements

At least 5 years of experience as a General Manager of a franchise hotel.
Proven ability to lead, motivate, develop, and manage a diverse team of hospitality professionals.
Strong financial acumen.
Demonstrated experience managing budgets, financial reporting, and revenue optimization.
Proven track record of driving revenue growth and managing expenses.
Excellent interpersonal and communication skills.
Ability to build and maintain relationships with guests, staff, and stakeholders.
Exceptional problem-solving and decision-making skills with a customer-focused mindset.
Knowledge of hotel operations, including front office, housekeeping, food and beverage, sales, marketing, maintenance, and operational KPIs.
Strong organizational and time-management skills, including the ability to prioritize and delegate tasks effectively.
Commitment to delivering high guest satisfaction and maintaining a positive hotel reputation.
Technical aptitude and experience with Microsoft Office and Online Suite of Applications.
In-depth knowledge of Excel is preferred in the posting, but is included as a qualification.

Nice To Haves

Previous experience with IHG brand properties is preferred but not required.
In-depth knowledge of Excel.

Responsibilities

Oversee and guide the overall success and performance of the hotel.
Liaise with the management company to set and achieve hotel goals.
Collaborate with sales, revenue management, human resources, accounting, maintenance, and company executives.
Maximize team potential while balancing operations with guest, employee, brand, and owner satisfaction.
Monitor market trends and conduct competitor analysis to support competitive pricing and offerings.
Identify business opportunities and strategies to increase occupancy, average daily rate, and overall revenue.
Maintain relationships with key clients and business partners to drive repeat business and referrals.
Develop and manage departmental budgets and forecasts.
Mentor department managers to keep expenses within target levels; monitor operational costs and implement cost-saving measures without compromising guest experiences.
Understand cash flow, budgeting, forecasting, and fiscal control, including tracking variances.
Oversee daily operations to ensure departments operate efficiently and meet standards.
Ensure compliance with company policies, industry regulations, and health and safety standards.
Align operations with brand standards and values, including annual brand quality assurance standards and Virtelle standards.
Maintain accurate and compliant records throughout the employee lifecycle.
Maintain a well-kept hotel, with attention to preventative maintenance and cleanliness.
Manage inventory control and labor.
Drive operational accountability to ensure consistently high standards of guest service.
Monitor guest feedback, identify opportunities, and implement strategies to address concerns and exceed expectations.
Monitor and respond to online guest reviews and inquiries; resolve issues proactively to maintain the hotel’s reputation.
Lead, coach, and develop a high-performing team.
Foster a supportive and inclusive work environment aligned with Virtelle’s Culture of Service.
Promote excellence, continuous improvement, and accountability; recognize and reward team member contributions and achievements.
Identify high-potential team members and cultivate a leadership pipeline.
Mentor and guide department leaders’ professional development.
Address and resolve team member concerns and conflicts with empathy and fairness.
Develop and implement strategies to improve employee retention and reduce turnover.
Support team member work-life balance, job satisfaction, and well-being.
Identify opportunities to engage with and support the community.
Identify community partnerships that can offer distinctive guest experiences and encourage repeat visits.
Promote participation in company-sponsored volunteer opportunities and champion the Culture of Service.

Benefits

Virtelle contributes significantly to medical plans to help keep healthcare premiums low.
$15,000 basic life insurance policy at no cost to the employee.
Free access to mental health care through the Employee Assistance Network.
Dental insurance.
Vision insurance.
Pet insurance.
Ancillary life insurance.
Free parking.
Paid time off.
Travel benefits.
Growth potential.