Hospitality & Experiences Sales Executive

Legends Global (Europe) • Coventry, RI

6d • Onsite

About The Position

Legends Global is hiring a Hospitality & Experiences Sales Executive to drive seasonal and match-by-match hospitality and experiences sales for Coventry City Football Club at Coventry Building Society Arena. The role focuses on developing new business, growing existing accounts, building strong client relationships, and supporting exceptional premium experiences for supporters and corporate guests. It offers an opportunity to develop a career in premium sports and entertainment hospitality as the Club returns to the Premier League after 25 years.

The successful candidate will report directly to the Head of Hospitality and work as part of a high-performing team. The role includes managing a personal sales pipeline and CRM records, supporting sales campaigns and renewals, representing the Club at business and networking events, and supporting hospitality delivery on matchdays. Matchday, evening and weekend availability is required as needed.

Legends Global describes its approach as inclusive and forward-thinking, and welcomes discussions about flexible working arrangements and reasonable adjustments during recruitment. Applications are reviewed on a rolling basis and may close early. The recruitment process includes a short video response, with alternative screening arrangements available if needed. Employment offers are subject to satisfactory pre-employment checks.

Requirements

• A track record of achieving sales targets.
• Experience in sales, business development, account management or hospitality-related roles.
• Passion for delivering exceptional customer experiences.
• Confidence generating new business and building lasting client relationships.
• Strong communication and interpersonal skills.
• Highly organised, with experience managing pipelines and CRM systems.
• Professional, proactive and collaborative approach, with positive problem-solving skills.
• Adaptability and flexibility, including availability to work matchdays, evenings and weekends as required.

Responsibilities

• Achieve and exceed hospitality and experiences sales targets.
• Proactively sell seasonal memberships, matchday hospitality and premium experiences across the Club's portfolio.
• Generate new business through prospecting, networking, referrals and local market engagement.
• Convert inbound and outbound sales opportunities into long-term client relationships.
• Maintain an understanding of the Club's hospitality products, pricing and availability.
• Manage a personal sales pipeline to deliver agreed revenue targets.
• Maintain accurate customer records, opportunities and sales activity within the CRM system.
• Monitor sales performance and identify opportunities to improve conversion, retention and revenue growth.
• Support sales campaigns, forecasting and hospitality renewals.
• Develop existing accounts through upselling and cross-selling.
• Build and maintain relationships with hospitality members, clients and prospects.
• Engage customers through meetings, calls, digital communication, networking events and matchday interaction.
• Represent the Club at relevant business and networking events to generate opportunities and strengthen relationships.
• Support delivery of exceptional hospitality experiences on matchdays.
• Build relationships with guests and identify opportunities to drive future business and customer retention.
• Act as a professional ambassador for the Club and maintain high customer-service standards.

Benefits

• 25 days annual leave.
• Life assurance.
• 5% pension contribution.
• Healthshield cover, including support with dental care, physiotherapy, counselling and more for employees and their children.
• Employee Assistance Programme with AXA Health support.
• Eye care support, including vouchers and contributions towards glasses.
• Cycle to Work Scheme.
• Employee Referral Scheme.
• Flexible working arrangements are open for discussion.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed