Hospital Liaison

PACS

4d•Onsite

About The Position

The primary purpose of the Regional Marketer position is to support and educate our facility’s marketing and public relations programs and services. The Regional Marketer will develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs and activities to maintain and increase our census and provide the community with information about our facility, its programs, services, and practices.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field.
Minimum of 3 years of experience in marketing or public relations, preferably in a healthcare setting.
Strong organizational and communication skills.
Ability to work independently and as part of a team.
Knowledge of regulatory requirements and compliance standards.
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from managers and employees.
This position requires the ability to understand Microsoft Office Suites.

Responsibilities

Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility in accordance with current Privacy Rules and Regulations.
Assist the Administrator and department directors in the development and use of marketing and public relations policies and procedures.
Establish a rapport in and between departments so that each staff member can realize the importance of their role in our marketing and public relations programs.
Develop, organize, implement, evaluate, educate, and direct the facility’s public relations and marketing programs and activities.
Maintain and increase the facility’s census by providing the community with information about the facility’s programs, services, and practices.