Hospice Business Development
About The Position
Suite Living Hospice Care is seeking an experienced, results-driven Hospice Business Development Manager to grow its hospice program across Suite Living Senior Care communities throughout the Minneapolis–St. Paul metro area. The role develops and executes sales, marketing, and engagement strategies to increase awareness, strengthen relationships, generate referrals, and grow hospice census. Suite Living Hospice Care is one hospice option available to residents; residents and families may choose another provider or decline hospice services. This highly visible, relationship-focused position serves as the primary liaison between hospice care and senior care communities. It includes regular onsite visits, education for residents, families, and staff, support with referral and admission decisions, and close collaboration with clinical, operational, and executive leaders. The role aims to grow census from approximately 50 to more than 100 patients while respecting resident choice and ensuring ethical, patient-centered conversations.
Requirements
- At least 5 years of hospice experience.
- Strong understanding of hospice regulations, eligibility criteria, and care delivery.
- Proven ability to build relationships and influence without authority.
- Excellent communication and presentation skills.
Nice To Haves
- Experience in hospice sales, marketing, or business development.
- Experience working in senior living or assisted living environments.
- Demonstrated success in growing census or program utilization.
Responsibilities
- Develop and execute a comprehensive hospice growth strategy to increase census across Suite Living communities.
- Establish measurable goals, KPIs, and accountability metrics to track progress toward 100 or more patients.
- Analyze trends, referral patterns, and barriers to hospice adoption, and adjust strategies accordingly.
- Build relationships with Housing Directors, Nurse Managers, clinical staff, residents, and family members.
- Serve as the primary liaison between Suite Living Hospice Care and Suite Living Senior Care communities.
- Conduct regular onsite visits across the communities to drive engagement and visibility.
- Educate residents, families, and staff about hospice benefits, eligibility, and philosophy.
- Provide in-services and training to community teams to improve understanding and appropriate referrals.
- Ensure discussions are ethical, patient-centered, and respectful of resident choice.
- Create and implement internal marketing campaigns to increase awareness and referrals.
- Develop messaging that differentiates Suite Living Hospice Care from competitors.
- Partner with leadership to refine the value proposition and service delivery model.
- Support referrals and admissions by assessing potential hospice eligibility, guiding families through decisions, and collaborating with clinical teams to ensure smooth transitions.
- Improve referral-to-admission conversion rates.
- Work with hospice clinical leadership, operations, and executive teams.
- Report regularly on census growth, pipeline activity, and strategic initiatives.
- Contribute to continuous improvement of hospice services and patient experience.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
