Hospice Business Development
About The Position
Suite Living Hospice Care is seeking an experienced and results-driven Hospice Business Development Manager to lead the growth of our hospice program across 23 Suite Living Senior Care communities throughout the Minneapolis–St. Paul metro area (and growing!). Suite Living Hospice Care is one of the hospice options available to residents of Suite Living Senior Care. Residents and their families may choose Suite Living Hospice Care, another hospice provider, or choose not to receive hospice services. This position will be responsible for developing and executing a comprehensive sales and marketing strategy designed to increase awareness, strengthen relationships, generate referrals, and grow our hospice census. This is a highly visible, relationship-focused position requiring strong sales ability, excellent communication skills, initiative, and a genuine understanding of hospice and senior care.
Requirements
- Minimum 5+ years of hospice experience
- Strong understanding of hospice regulations, eligibility criteria, and care delivery
- Proven ability to build relationships and influence without authority
- Excellent communication and presentation skills
Nice To Haves
- Experience in hospice sales, marketing, or business development
- Experience working within senior living or assisted living environments
- Demonstrated success in growing census or program utilization
Responsibilities
- Develop and execute a comprehensive hospice growth strategy to increase census across all Suite Living communities
- Establish measurable goals, KPIs, and accountability metrics to track progress toward 100+ patients
- Analyze trends, referral patterns, and barriers to hospice adoption, adjusting strategy accordingly
- Build strong relationships with Housing Directors, Nurse Managers and clinical staff, Residents and family members
- Serve as the primary liaison between Suite Living Hospice Care and Suite Living Senior Care communities
- Conduct regular onsite visits across all 21 locations to drive engagement and visibility
- Educate residents, families, and staff on the benefits, eligibility, and philosophy of hospice care
- Provide in-services and training to community teams to improve understanding and appropriate referrals
- Ensure ethical, patient-centered discussions that respect the resident-choice model
- Create and implement targeted internal marketing campaigns to increase awareness and referrals
- Develop messaging that differentiates Suite Living Hospice Care from competitors
- Partner with leadership to refine value proposition and service delivery model
- Support the referral and admission process by assessing potential hospice eligibility, guiding families through decision-making, and collaborating with clinical teams to ensure smooth transitions
- Improve conversion rates from referral to admission
- Work closely with hospice clinical leadership, operations, and executive teams
- Provide regular reporting on census growth, pipeline activity, and strategic initiatives
- Contribute to continuous improvement of hospice services and patient experience
Benefits
- high-impact, mission-driven role
- opportunity to shape and grow a hospice program
- play a key leadership role in expanding access to compassionate, high-quality end-of-life care
- partnering closely with clinical and operational leaders
- unique blend of clinical influence and strategic growth
- ability to build meaningful relationships, drive measurable results, and leave a lasting impact on the organization's future
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
