At Regions, the Product Manager assists in the development, execution, and tracking of marketing or business segments programs for a product or product line by collecting, analyzing, and reporting marketing and sales performance data. Primary Responsibilities Coordinates promotional, marketing, and communication programs for all specified products and services as well as produce standard management reporting Researches and compiles business and industry competitive data to analyze and develop tactics to achieve strategic goals Analyzes sales information, projections, and other meaningful data and present findings to business unit management Prepares and/or provides support in the preparation and delivery of training and sales tools Acts as a subject matter expert, point of contact, and lead of special projects pertaining to specified products and services Understands industry research around customer behaviors, new product offerings, new providers, and regulatory impacts while keeping business unit and product development heads informed Assists in vendor relationship management including responding and sending requests, managing risks, and ensuring compliance adherence Ensures risk management throughout the life cycle of each product, ensuring proper risk controls and monitoring, and compliance with regulatory risk and operational risk Develops products and enhances services to remain competitive in the marketplace while ensuring adherence to all of Regions’ compliance and regulatory standard Participates in new product development and may provide geography support as necessary Collaborates with sales teams to identify and implement sales tactics as well as partner with cross-functional teams to execute strategies May recommend marketing strategies including advertising, packaging, pricing, expense budgets, profit plans, and future product development Completes complex projects This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
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Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees