Home Equity Portfolio Product Manager

TD Bank•Charlotte, NC

9d•Onsite

About The Position

The Home Equity Portfolio Product Manager oversees end-to-end product and program needs for TD’s home equity line of credit (HELOC) and home equity loan (HELOAN) portfolio. The role develops and executes strategies for mortgage and home equity retention, HELOC utilization, portfolio growth, draw- and repayment-period concentration, evergreen accounts, HELOC fixed-rate options, and line-access processes. It partners closely with the Home Equity Product Group Lead for origination products and programs and the Senior Product Manager for residential secured lending demand generation, as well as with Fraud and Servicing on product issues and initiatives. This seasoned product-management role uses customer, market, industry, competitive, and financial analysis to guide product strategy, innovation, pricing, and business results. The Product Manager develops and implements products, policies, and processes that support the bank’s objectives and risk appetite while improving the end-to-end customer experience. The role collaborates across distribution, acquisition, marketing, retail, phone channels, IT, operations, legal, compliance, and other internal and external partners; supports business planning and forecasting; and advises senior management as a subject matter expert. The role must be located within TD’s footprint: CT, DE, FL, ME, MD, MA, NH, NJ, NY, PA, RI, SC, VT, VA, or DC.

Requirements

Undergraduate degree or product management certificate, and/or 7+ years of relevant experience.
Previous product experience is typically required.
Advanced knowledge of product research, product analysis and development, forecasting, pricing, and competitive intelligence.
Knowledge of current and emerging competitor and market trends.
Ability to lead, plan, implement, and evaluate program or project activities to complete product initiatives.
Ability to forecast, contribute to product-management strategy, and advise senior leadership.
Effective oral and written communication skills.
Ability to collaborate and build relationships across teams and functions, and to work both independently and as a team member.
Sound judgment and decision-making skills.
Ability to analyze, organize, and prioritize work while meeting multiple deadlines.
Skill in preparing and managing budgets and profit and loss.
Knowledge of or skill in analytical software tools, data analysis methods, and reporting techniques.
Proficiency with computer applications, including MS Office.
Ability to handle confidential information with discretion.
Must be located within TD’s footprint: CT, DE, FL, ME, MD, MA, NH, NJ, NY, PA, RI, SC, VT, VA, or DC.

Responsibilities

Oversee end-to-end management of assigned home equity products, services, and programs, including their features, benefits, pricing, and customer value proposition.
Develop and execute strategies for mortgage and home equity retention, HELOC utilization, portfolio growth, draw- and repayment-period concentration, evergreen accounts, HELOC fixed-rate options, and line-access processes.
Partner with Fraud and Servicing on home equity product issues and initiatives, and collaborate with product, acquisition, segment, distribution, and other business partners.
Analyze customer, market, industry, competitive, and financial information to identify opportunities, refine product strategy, and improve customer experience and business results.
Develop business cases and recommendations for new product development, product features, enhancements, and initiatives; support acquisition, retention, customer experience, engagement, and market-share objectives.
Manage product financial results using levers such as pricing, margin, and volume; analyze product profit and loss and support budgets, annual business plans, and monthly or quarterly forecasts.
Establish and maintain product policies, processes, and procedures aligned with business objectives, regulatory requirements, and risk appetite.
Design end-to-end processes for product development, implementation, usage, reporting, and feedback; oversee delivery of product and service information to customers.
Conduct or direct customer and market research, competitive analysis, and industry monitoring; share relevant insights with Acquisition Teams and partners.
Build effective relationships with sales distribution, internal stakeholders, vendors, and external partners; facilitate ideation and problem-solving sessions.
Support senior management with product expertise and written and verbal presentations, including product reviews, planning, forecasting, and strategic reviews.
Coordinate product deliverables within budget and according to the approved product plan, partnering with service providers and project teams.
Identify and manage market, credit, and operational risks associated with the product or segment; maintain effective risk-management and control practices.
Comply with bank and industry codes of conduct and applicable enterprise frameworks and methodologies.
Contribute to team development, knowledge sharing, mentoring, cross-training, timely project communications, and a positive, inclusive work environment.