Home Equity Portfolio Product Manager

TD•Charlotte, NC
•$91,000 - $136,240

About The Position

The Home Equity Portfolio Product Manager oversees the end-to-end management of assigned products, services, and programs, including features, benefits, and characteristics that meet customer needs and support the Bank’s profit and loss objectives. The role manages the Home Equity portfolio product and program needs for TD’s HELOC and HELOAN portfolio, supports business strategy, and drives innovation informed by customer insights. The position is accountable for business results and product sales, working with Acquisition teams to meet account and volume targets. The role partners closely with the Home Equity Product Group Lead for origination products and programs and the Senior Product Manager for RESL Demand Generation. Its portfolio focus includes mortgage and home equity retention, HELOC utilization, portfolio growth, draw and repayment period concentrations, evergreen accounts, the HELOC Fixed Rate Option, and line-access processes and vehicles. It also partners with Fraud and Servicing on home equity product issues and initiatives. This is a highly seasoned professional role requiring substantial expertise in product management and related areas. The Product Manager develops and implements product strategies, policies, and procedures; manages product performance and financial results; coordinates research and cross-functional initiatives; and serves as a subject matter expert to partners and senior management. The position must be located within TD’s footprint in CT, DE, FL, ME, MD, MA, NH, NJ, NY, PA, RI, SC, VT, VA, or DC. The listed work location is Charlotte, North Carolina.

Requirements

  • Undergraduate degree or product management certificate, and/or 7 or more years of relevant experience.
  • Previous product experience is typically required.
  • Advanced knowledge of and ability to conduct product research, product analysis and development, forecasting, pricing, and competitive intelligence.
  • Knowledge of current and emerging competitor and market trends.
  • Ability to lead, plan, implement, and evaluate program or project activities to complete product initiatives.
  • Ability to forecast, contribute to the strategic direction of product management, and advise senior leadership.
  • Effective oral and written communication skills.
  • Ability to collaborate and build relationships across teams and functions.
  • Ability to work effectively both independently and as part of a team.
  • Sound judgment and decision-making ability.
  • Ability to analyze, organize, and prioritize work while meeting multiple deadlines.
  • Skill in preparing and managing budgets and profit and loss.
  • Knowledge of or skill in analytical software tools, data analysis methods, and reporting techniques.
  • Skill in using computer applications, including MS Office.
  • Ability to handle confidential information with discretion.
  • Must be located within TD’s footprint: CT, DE, FL, ME, MD, MA, NH, NJ, NY, PA, RI, SC, VT, VA, or DC.

Responsibilities

  • Manage assigned products, services, and programs end to end, including product features, benefits, pricing, and customer value proposition.
  • Support TD’s HELOC and HELOAN portfolio needs and develop strategies for mortgage and home equity retention, HELOC utilization, portfolio growth, draw and repayment period concentrations, evergreen accounts, fixed-rate options, and line access.
  • Work with Acquisition teams to meet account and volume targets and support business plans for account growth.
  • Develop and implement products, policies, and procedures that improve the end-to-end customer experience while meeting business objectives and risk appetite.
  • Oversee product delivery and provide subject-matter expertise for product-related inquiries from partners and customers.
  • Analyze product profit and loss, pricing, margin, volume, market information, competitor activity, and marketing and risk-management tactics to refine product strategy and deliver financial results.
  • Conduct or direct market and customer research, competitive analysis, and industry analysis; identify customer needs, trends, challenges, and opportunities.
  • Build business cases and plans for new product development, product enhancements, customer experience, acquisition, retention, engagement, and market share.
  • Partner with Marketing, Phone Channel, Retail, Fraud, Servicing, Acquisition, Segments, distribution channel owners, vendors, and internal service providers including IT, operations, legal, and compliance.
  • Lead and facilitate problem-solving and ideation sessions with partners and vendors.
  • Design end-to-end processes for product development, implementation, use, reporting, and feedback.
  • Oversee product deliverables within budget and according to the approved product plan; contribute to partner-led projects and initiatives.
  • Champion annual business planning and monthly and quarterly forecasting; support product reviews, planning, forecasting, and strategic review presentations for senior management.
  • Identify and manage market, credit, and operational risks and maintain product policies and processes aligned with risk appetite and applicable frameworks.
  • Build and maintain effective working relationships with internal stakeholders, sales distribution, external partners, and service providers.
  • Comply with Bank and industry codes of conduct and maintain a culture of risk management and control.
  • Contribute to a positive, inclusive team environment; communicate project progress and relevant information, share expertise, mentor others, and participate in development and cross-training activities.
  • Represent the business area and the Bank as a brand ambassador.

Benefits

  • Health and well-being benefits
  • Savings and retirement programs
  • Paid time off, including Vacation PTO, Flex PTO, and Holiday PTO
  • Banking benefits and discounts
  • Career development
  • Reward and recognition
  • Training and onboarding
  • Online learning platform
  • Mentoring programs
  • Variable compensation and incentive awards may be available, generally through participation in an incentive plan
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