Home Care Sales Representative

ComForCare Home Health Care - Guelph-CambridgeKitchener, ON
CA$19 - CA$23Hybrid

About The Position

At ComForCare Home Care, the Sales Representative plays a critical role in expanding community partnerships and driving referral growth to ensure quality, accessible care for our clients. This position supports marketing strategy, manages referral pipelines, and collaborates across departments to promote our mission of helping individuals live their best lives at home.

Requirements

  • Demonstrated experience in sales, business development, or community outreach, preferably in healthcare, home care, or retirement.
  • Proven success in referral development, contract negotiation, and market expansion.
  • Excellent interpersonal, verbal, and written communication skills.
  • Able to work independently and manage multiple leads and referral sources efficiently.
  • Self-starter with strong organizational and time management skills.
  • Reliable vehicle and ability to travel extensively (80%+) within the assigned area.
  • Familiarity with Kitchener, Waterloo, and Cambridge areas preferred.

Nice To Haves

  • Bachelor’s degree in Business, Healthcare, Marketing, or a related field preferred.

Responsibilities

  • Develop and implement effective sales strategy in the assigned area to generate qualified leads and convert inquiries into new and ongoing clients.
  • Build and maintain relationships with referral sources, including hospitals, rehabilitation centres, physician offices, community organizations, and senior living communities.
  • Negotiate service agreements and contracts with managed care organizations, government agencies, and private payers.
  • Represent ComForCare at local events, professional networks, and community forums to enhance brand visibility.
  • Collaborate with clinical and office staff to ensure alignment in service messaging, intake processes, and client satisfaction.
  • Conduct regular market assessments to identify trends, opportunities, and areas for improvement.
  • Track key performance indicators (KPIs) and report on marketing outcomes and referral trends.
  • Supervise marketing team members (as applicable), providing guidance and support to achieve departmental goals.
  • Support client retention through ongoing relationship management.

Benefits

  • Bonus based on performance
  • Flexible schedule
  • Opportunity for advancement
  • Training & development
  • Competitive wages with performance-based incentives
  • Flexible scheduling and ability to set your own schedule
  • Paid training and continuous learning opportunities
  • Supportive team culture with recognition programs and team celebrations
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