Home Care Marketing Manager

Homewell Care Services•Largo, FL

16h•Onsite

About The Position

HomeWell Care Services is seeking a motivated individual to lead their Marketing and Business Development efforts. The Marketing and Business Development Manager is responsible for generating brand awareness and creating a positive identity for the agency within the community. The primary goals are to produce client referrals, increase client census, and boost service hours. This role emphasizes building and maintaining relationships with referral sources, promoting the agency as a valuable partner, trusted provider, and home care expert.

Requirements

Bachelor’s degree or equivalent work experience.
Minimum of two years of healthcare experience in sales and marketing, with a strong preference for in-home care sales.
Exceptional written and verbal communication skills and ability to interact effectively with professionals in a variety of settings.
Creative and self-driven with the ability to problem solve and apply sound judgment.
Excellent follow-up, planning and organizational skills.
Proven results with building and maintaining business relationships.
Must present a positive and professional business image.
Passionate about helping seniors live with dignity.

Nice To Haves

Candidates with a home care background and established area contacts and experience may receive a sign-on bonus.

Responsibilities

Generate appropriate referrals by promoting the agency and creating a need for agency services in the community.
Build and maintain trusted relationships with new and existing referral sources such as hospitals, skilled nursing facilities, rehab centers, home health and hospice agencies, senior centers, and other community organizations.
Identify, research and pre-qualify prospective accounts.
Travel locally within the agency’s territory, meeting with professional referral sources.
Conduct in-person, face-to-face visits with a minimum of 10-12 accounts per day.
Demonstrate value for the health care organizations being visited.
Provide relevant post-meeting follow-up.
Ensure any action steps are completed within the agreed upon timeframe.
Represent the agency multiple times per week in-person, at seniors-focused networking meetings, community events and professional organizations.
Pre-plan weekly routing and sales activities, maximizing efficiency and cost effectiveness of daily activities where possible; set goals for each sales call and prepare any needed materials.