Herbicide Product Marketing Lead

Syngenta Group•Greensboro, NC

3h•Onsite

About The Position

We invite you to help us shape the future of agriculture. At Syngenta, we believe every employee has a role to play in safely feeding the world and taking care of our planet. To support this challenge, Syngenta’s Commercial team is currently seeking a Herbicide Product Marketing Lead in Greensboro, NC. As the Herbicide Product Marketing Lead, you will develop strategies and provide leadership to maximize the lifetime profitability of products within the Syngenta Herbicide portfolio. You will ensure all US Business Units receive strong brands that are well-designed, properly positioned and efficiently supplied for incorporation into customer offers. Additionally, you will develop launch plans and go to market strategies for new products and formulations entering the portfolio in the near future.

Requirements

A minimum of a Bachelor’s degree, preferably in Marketing, Communications, Business or related field preferred.
A minimum of 5 years of marketing and/or sales experience (Agricultural industry or similar field preferred)
Must be eligible to work in the United States without sponsorship support from Syngenta

Nice To Haves

Experience influencing direct and indirect cross functional relationships, including those on a global level
Demonstrated successful track record in people, process and project management
Possession of deep and broad crop and product knowledge
Strong knowledge of marketing principles - positioning, market & financial analysis, communications
Experience effectively utilizing segmentation to drive marketing priorities
Understanding of market dynamics and competitive environment
Strong customer focus
Solid analytical thinking ability
Excellent communication and presentation skills

Responsibilities

Develop product and portfolio strategies for assigned active ingredients and/or markets from development or acquisition through post-patent status and exit/phase-out
Lead development of assigned 5-year Product Plans defining portfolio evolution, product launches, product positioning, marketing and go-to-market direction, pricing strategy, range management and short- and mid-term guidance to Commercial Units and Support Functions
Lead assigned North America Product Strategy Teams (PSTs) ensuring buy-in and full support from all functional groups to drive implementation of 5-year plans
Ownership of the brand pricing strategies; provide guidance on discount use and programs; ensure pricing consistency across Commercial Units
Develop in-season marketing tactics to manage sales and profitability of assigned brands and collaborate with Commercial Units on getting buy-in, approval and implementation
Create and maintain strong brands and brand awareness by providing clear product positioning, directing advertising & promotion and maintaining brand consistency across Commercial Units, markets and offers
In collaboration with Technical Product Leads, define product development plans and priorities and work with Development Functions and Global Marketing to secure prioritization, resourcing and timely delivery of development efforts
Develop, manage and implement post patent strategy and actions including monitoring of generic activity and collaboration with Global Assets