Healthcare Recruitment and Marketing Coordinator

University of Wisconsin Stout•Platteville, WI

15h•Onsite

About The Position

The University of Wisconsin-Platteville is hiring a Healthcare Recruitment and Marketing Coordinator to lead marketing, recruitment, and outreach efforts that grow enrollment in healthcare and health sciences pathway programs and strengthen the university’s presence and reputation in healthcare education. The coordinator develops recruitment campaigns and digital and print content, supports media and social media engagement, coordinates campus visit experiences, and builds outreach relationships with schools, community organizations, and regional healthcare partners. The role also provides prospective students and families with information about healthcare education pathways, admissions processes, and program opportunities. Reporting to the Director of the Southwest Wisconsin Center for Rural Healthcare (SWIFT), the coordinator works with the Health Sciences Program Manager, UW-Platteville marketing, communications, admissions, and recruitment departments, academic programs, and corresponding departments at partner institutions. The position helps shape recruitment, marketing, and outreach strategy for a rural healthcare workforce development initiative while ensuring communications are coordinated, consistent, and aligned with university standards and program growth goals. The position is in-person and scheduled primarily during normal working hours. It is full-time and grant-funded, with a salary of $50,000 per year. It is eligible for benefits and paid leave. Employment is contingent on grant funds expected through June 2031, with the possibility of continuation beyond that timeframe if funding is available.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field.
At least one year of professional experience in marketing, communications, recruitment, admissions, or a related area.
Demonstrated experience developing and implementing marketing campaigns and creating effective print and digital content.
Experience using social media platforms for organizational or institutional promotion.
Strong collaboration and relationship-building skills, including the ability to work effectively across institutional departments and with external academic, healthcare, media, school, and community partners.
Excellent written, verbal, and interpersonal communication skills.
Strong organizational skills, attention to detail, and ability to manage multiple projects and deadlines.
Ability to work independently while coordinating effectively with established marketing, communications, admissions, and recruitment teams.
Proficiency with Microsoft Office and commonly used digital communication, content management, and marketing tools.
Skill in conducting presentations for small and large groups.

Nice To Haves

Professional experience in a higher education or healthcare setting is preferred.

Responsibilities

Develop and execute coordinated recruitment campaigns promoting healthcare and health sciences pathway programs and events to prospective students, families, school counselors, and community partners.
Work with UW-Platteville admissions and recruitment staff to integrate healthcare-focused messaging and experiences into campus visit days, recruitment events, and prospective student communications.
Build and maintain relationships with area high schools, counselors, educators, community organizations, and regional healthcare partners to increase awareness of healthcare education pathways.
Coordinate recruitment experiences that connect prospective students with faculty, staff, academic programs, and partner institutions, and provide information about programs, admissions, and healthcare education pathways.
Serve as a liaison between UW-Platteville recruitment and admissions offices and corresponding departments at academic partner institutions to coordinate joint promotion of shared and collaborative programs.
Plan, coordinate, and evaluate healthcare-focused recruitment events and outreach activities to support enrollment goals.
Track, analyze, and report on recruitment activities, engagement, and outcomes to support grant deliverables, enrollment goals, and continuous improvement; use data to evaluate strategies and recommend improvements.
Develop and implement marketing campaigns to strengthen the visibility and reputation of UW-Platteville healthcare and health sciences programs.
Create targeted print, digital, social media, and web recruitment and marketing materials in collaboration with campus marketing and communications staff and academic partner institutions.
Coordinate and maintain external-facing healthcare and health sciences recruitment web content, ensuring consistency with university branding, messaging, accessibility, and web standards.
Build and maintain an active social media presence to increase program visibility, highlight student and partner stories, and promote events and opportunities.
Identify and develop press releases, feature stories, and other media opportunities with UW-Platteville marketing and communications staff and partner-institution communications teams.
Collaborate with the Health Sciences Program Manager, Director, academic departments, and campus recruitment and marketing teams on messaging, priorities, recruitment strategy, and program growth.
Coordinate recruitment and marketing activities across UW-Platteville and academic partner institutions, following institutional processes and brand standards and providing consistent admissions and recruitment messaging.
Perform other duties as assigned.