Healthcare Recruitment and Marketing Coordinator

Universities of Wisconsin•Platteville, WI

1d•Onsite

About The Position

The University of Wisconsin-Platteville is seeking a Healthcare Recruitment and Marketing Coordinator to lead marketing, recruitment, and outreach efforts for its healthcare and health sciences pathway programs. This role involves developing recruitment campaigns, creating digital and print content, managing social media, organizing campus visits, and engaging with educational institutions and healthcare partners. The coordinator will also serve as a point of contact for prospective students, providing information on programs and admissions. Reporting to the Director of the Southwest Wisconsin Center for Rural Healthcare (SWIFT), the position requires collaboration with various university departments, including marketing, communications, admissions, and academic programs, as well as partner institutions. The goal is to enhance the university's presence in healthcare education and support the growth of a rural healthcare workforce development initiative. This is a full-time, grant-funded position with a salary of $50,000 per year, eligible for benefits and paid leave, with funding secured through June 2031 and potential for continuation. The position is primarily scheduled during normal working hours and is in-person.

Requirements

Bachelor’s degree in marketing, communications, business or related field.
Minimum of one year of professional experience in marketing, communications, recruitment, admissions, or a related area, preferably in a higher education or healthcare setting.
Demonstrated experience developing and implementing marketing campaigns and creating effective print and digital content.
Experience using social media platforms for organizational or institutional promotion.
Strong collaboration and relationship-building skills, including the ability to work effectively across institutional departments and with external academic, healthcare, media, school, and community partners.
Excellent written, verbal, and interpersonal communication skills.
Demonstrated organizational skills, attention to detail, and ability to manage multiple projects and deadlines.
Ability to work independently while coordinating effectively with established marketing, communications, admissions, and recruitment teams.
Proficiency with Microsoft Office and commonly used digital communication, content management, and marketing tools.
Skilled in conducting presentations for small and large groups.

Responsibilities

Develops and executes coordinated recruitment campaigns to promote healthcare and health sciences pathway programs and events to prospective students, families, school counselors, and community partners.
Collaborates with UW-Platteville admissions and recruitment staff to integrate healthcare-focused messaging and experiences into existing campus visit days, recruitment events, and prospective student communications.
Builds and maintains relationships with area high schools, counselors, educators, community organizations, and regional healthcare partners to increase awareness of healthcare education pathways.
Coordinates healthcare-focused recruitment experiences that connect prospective students with appropriate faculty, staff, academic programs, and partner institutions, including providing information on academic programs, admissions processes, and healthcare education pathways.
Serves as a liaison among UW-Platteville recruitment and admissions offices and corresponding departments at academic partner institutions to coordinate joint promotion of shared and collaborative programs.
Plans, coordinates, and evaluates healthcare-focused recruitment events and outreach activities to support enrollment goals.
Tracks, analyzes, and reports on recruitment activities, engagement, and outcomes to support grant deliverables, enrollment goals, and continuous improvement, using data to evaluate the effectiveness of recruitment strategies and recommend improvement.
Develops and implements coordinated marketing campaigns that strengthen the visibility and reputation of UW-Platteville healthcare and health sciences programs.
Develops and produces targeted recruitment and marketing materials for print, digital, social media, and web platforms in collaboration with campus marketing and communications staff and academic partner institutions.
Coordinates and maintains external-facing web content related to healthcare and health sciences recruitment, ensuring consistency with university branding, messaging, accessibility, and web standards.
Builds and maintains an active social media presence to increase program visibility, highlight student and partner stories, and promote events and opportunities.
Identifies and develops press releases, feature stories, and other media opportunities in coordination with UW-Platteville marketing and communications staff and communications teams at partner institutions.
Collaborates with the Health Sciences Program Manager, Director, academic departments, and campus recruitment and marketing teams on messaging, priorities, recruitment strategy, and program growth.
Ensures recruitment and marketing activities are coordinated across UW-Platteville and academic partner institutions and are consistent with established institutional processes and brand standards, while delivering consistent admissions and recruitment messaging to internal and external audiences.
Performs other duties as assigned.