Develop, implement, maintain, and review the health center marketing plan which will focus on the prescribed occupancy levels for payor mix categories, taking into consideration the current socio/economic conditions. Identify and nurture relationships with prospective health center residents and referral contacts within targeted market areas to increase awareness of amenities, services, and care pathways. Partner with the director of health center sales and move-ins to develop implement and maintain a formal health center move-in process to optimize on payor source mix. Oversee and/or maintain documentation for referral marketing systems such as All-Scripts (and similar referral sources), inquiry logs, move-in summary report, etc. Review all uniform move-in contracts containing all required paperwork and notices. Ensure uniform contracts are updated as changes occur. Ensure the health centers department operates within budget guidelines and reviews and approves invoices related to health centers marketing expenses. Develop and submit health center move-ins and marketing reports. Assess and evaluate regulations and external/internal events which impact department and/or communities and makes written and oral reports/recommendations to the administrator, concerning the move-ins process. Position may require some outside travel.
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Job Type
Full-time
Career Level
Manager