Health Benefits Sales Manager

Associated Bank • Minneapolis, MN

3d • $122,710 - $210,360

About The Position

The Health Benefits Sales Manager leads a national sales team focused on growing new business and expanding client relationships in Health Savings Accounts (HSA) and health benefits solutions. The role builds a high-performing sales culture, develops effective sales processes, and partners across the organization to achieve growth and profitability goals. It also provides coaching and talent development and strengthens relationships with strategic partners.

The manager leads and coaches the team using a consultative sales approach; develops sales processes, performance metrics, and training programs; and builds internal and external partnerships. The role establishes goals, incentives, and scorecards, contributes to pricing and profitability decisions, and works with data and analytics partners on sales tracking, benchmarking, forecasting, and reporting. It is also responsible for recruiting, hiring, developing, and retaining sales talent.

The position requires a bachelor's degree in Business, specified sales leadership and business-to-business sales experience, and Life & Health Insurance, HSAe, and CFC certifications within three months of hire. The posted annual base pay range is $122,710 to $210,360.

Requirements

• Bachelor's degree in Business.
• 6–8 years of experience fostering a strong sales culture and developing and implementing sales processes and programs, preferably in benefits insurance, HSA, or third-party administration environments.
• 4–6 years of experience leading sales development teams responsible for achieving sales goals, coaching, and team motivation.
• 2–4 years of direct business-to-business sales experience.
• Obtain a Life & Health Insurance License within three months of hire.
• Obtain HSAe certification through ECFC within three months of hire.
• Obtain CFC certification through ECFC within three months of hire.
• Reliable transportation and the ability to lawfully drive, if applicable.

Nice To Haves

• 2–4 years of employee benefits insurance, HSA, and/or third-party administrator (TPA) sales experience.

Responsibilities

• Lead and coach the Health Benefits sales team to achieve new business and cross-sell goals through a consultative sales approach.
• Develop and implement sales processes, disciplines, and performance metrics to drive consistent sales execution and results.
• Build and maintain partnerships with internal banking teams and external centers of influence to support business growth.
• Oversee sales training, professional development, and certification programs for team members.
• Establish performance goals, incentive strategies, and sales scorecards to drive motivation and revenue growth.
• Provide leadership on pricing strategies and profitability initiatives, including reviewing and approving pricing exceptions within authority limits.
• Collaborate with data and analytics partners to optimize sales tracking, benchmarking, forecasting, and reporting.
• Recruit, hire, develop, and retain sales talent while fostering a positive and collaborative team environment.
• Comply with applicable enterprise policies, procedures, laws, and regulations; report suspicious activity, customer complaints, procedure violations, and ethical concerns as required.

Benefits

• 401(k) and pension plans.
• Paid time off to volunteer in the community.
• Diversity-focused Colleague Resource Groups.
• Competitive salaries and professional development and advancement opportunities.
• Well-being programs and incentives.
• Parental leave.
• Employee stock purchase plan.
• Military benefits.
• Personal banking, loan, investment, and insurance benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager