Head of Web and Organic Growth
About The Position
As the Head of Web and Organic Growth, you'll own our digital front door, including the homepage, vertical landing pages, our blog, and lead-magnets. You'll set the strategy to bring prospective clients to Atticus.com from organic and AI search. You’ll decide what they read, what they trust, and how they move from learning about Atticus to talking with one of our client advocates. You'll write the briefs that shape our blog content and the requirements that drive our SEO and GEO prominence. You'll work closely with our editorial team to commission content that ranks and genuinely helps people in need. This is a high-leverage seat. Our prospective clients often find us months or even years before they're ready to apply for benefits. Your job, together with our Growth Marketing and Product teams, is to make sure we're useful to them the entire time, so that when they're ready, Atticus is the obvious choice. As we expand into new verticals, you’ll partner with our vertical GMs and Growth Product team to evolve our core site experience into one that delivers for each of our vertical audiences.
Requirements
- 6-9 years in digital marketing, with at least 3 years in a lead role owning a website P&L or equivalent.
- Demonstrable wins in SEO and content-led growth, ideally at a DTC brand with a long consideration cycle (health, wellness, fintech, education, legal services).
- Strong conversion optimization skills, including A/B testing landing pages and rebuilding funnels, supported by data.
- Fluency in GEO/AEO, with an understanding of AI Overviews, LLM citations, and future search discovery.
- Strong writing skills, particularly in creating effective content briefs.
- Comfort partnering with lifecycle marketing teams.
- AI-native instincts, leveraging AI tooling for growth.
- Experience in a startup environment with strong traction but still small enough for significant impact.
Responsibilities
- Own the digital front door, including the homepage, vertical landing pages, blog, and lead-magnets.
- Set the strategy to bring prospective clients to Atticus.com from organic and AI search.
- Determine content strategy, focusing on what readers trust and how they progress towards becoming clients.
- Write briefs that shape blog content and requirements for SEO and GEO prominence.
- Collaborate with the editorial team to commission content that ranks and helps people.
- Ensure the website is useful to prospective clients throughout their consideration cycle.
- Partner with vertical GMs and the Growth Product team to evolve the core site experience for new verticals.
Benefits
- Competitive pay, including equity.
- Medical and dental insurance with 100% of employee premiums covered.
- 15 vacation days.
- Approximately 20 paid holidays each year (including two weeks at end-of-year).
- Free membership to OneMedical.
- $600/year reimbursable stipend for internet service.
- $1,000 reimbursable stipend for education and training outside of work.
- Up to $1,200/year student loan repayment assistance.
- 401(k).
- Optional HSA/FSA.
- Humble, thoughtful, smart, fun colleagues.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
