Head of Strategic Marketing

Pilot.com•Nashville, TN

4d•$172,000 - $208,000•Hybrid

About The Position

This role is for a Head of Strategic Marketing who will be responsible for writing and scaling the marketing playbook for enterprise B2B. The focus is on two distinct segments: Franchisors, who are corporate buyers influencing multiple locations, and Mid-market accounting firms using Pilot as their platform for client books. The company is building a partner-led growth model and this role will extend that model into new segments to drive consistent, measurable pipeline. This position is ideal for a senior marketing leader with experience building and scaling demand programs in complex B2B environments, who is ready for broader ownership. The role requires a blend of strategy and experimentation, with a focus on unlocking new growth channels, testing new ideas, and deepening the partner ecosystem. The Head of Strategic Marketing will report to the VP of Marketing and manage a direct report, the Partner Marketing and Events Lead. They will also collaborate with a shared team of senior specialists in lifecycle marketing, marketing operations, product marketing, and content.

Requirements

10+ years of B2B marketing experience, including experience in enterprise or multi-stakeholder sales environments.
Experience managing and developing direct reports.
Strong foundation in demand generation and/or account-based marketing (ABM), including pipeline ownership and conversion metrics.
Experience partnering closely with sales leadership on account prioritization and pipeline goals.
Exposure to partner or channel marketing (direct ownership or close collaboration).
Excellent written and verbal communication skills.

Nice To Haves

Previous experience marketing to franchisors or accounting firms.

Responsibilities

Define and make actionable the go-to-market strategy for distinct market segments (Franchisors and Mid-market accounting firms).
Drive and own pipeline generation for these segments in close partnership with sales, aligning on account prioritization and building programs to move prospects through the funnel.
Build upon and scale the partner-led growth model, working with the Partner Marketing and Events Lead to generate consistent pipeline through referral programs, co-marketing, and field engagement.
Shape the messaging for Pilot to effectively reach and resonate with each target audience, both externally and through sales enablement materials.