Head of Storytelling and Content

Alpaca Health • New York, NY

1d • Hybrid

About The Position

Alpaca Health enables clinicians to become entrepreneurs, starting in autism care. We help clinicians launch and scale their own clinics by providing AI-powered software, payer contracting, and full back-office infrastructure. Our goal is simple: shift power in healthcare away from large consolidated entities and back to clinicians. We've raised over $14M in funding from early-stage investors like Core Innovation Capital, Adverb Ventures, and South Park Commons, and are building for long-term category leadership. More importantly, we're serving hundreds of patients, while growing 30% MoM.
This role is full-time. We prefer candidates based in NYC or open to relocating who are open to 5 days a week in the office. We are also open to remote candidates.
Build and scale Alpaca Health's storytelling engine across every channel and audience. You will be responsible for creating compelling content that helps families, providers, and partners understand who we are, what we believe, and why our model matters. From viral short-form videos to executive thought leadership, webinars, and educational content, you will own the narrative that fuels Alpaca's brand and growth. Success means that Alpaca becomes one of the most trusted and recognizable voices in ABA, clinician entrepreneurship, and autism care.

Requirements

• Experienced video storyteller.
• Understand narrative structure across short-form and long-form video and know how to create content that captures attention and moves people to action.
• Relentlessly hard-working. Move with urgency, thrive in high-accountability environments, and are willing to outwork the competition to build something meaningful.
• Have built content engines from scratch. Experimented across formats, channels, and distribution strategies to figure out what works. Have built or significantly scaled a content operation before and know how to increase output, quality, and impact.
• Equally comfortable leading and doing. Can hire, manage, and develop talent, but are also willing to roll up your sleeves and create. Lead by example and raise the bar through your own work.
• Understand how content drives growth. Know how to connect storytelling to real business outcomes, using content to drive awareness, trust, recruiting, partnerships, pipeline, and revenue.
• Exceptional editorial judgment. Strong writer, editor, and storyteller with high standards for quality and a clear sense of what great content looks like.

Responsibilities

• Own Alpaca's content strategy across video, social, web, email, and educational channels.
• Produce and oversee short-form video content for platforms such as LinkedIn, Instagram, Facebook, TikTok, and YouTube Shorts.
• Develop long-form video content including documentaries, case studies, interviews, and educational series.
• Create static social media content, graphics, carousels, and visual storytelling assets.
• Build repeatable content systems that allow Alpaca to consistently publish high-quality content at scale.
• Develop webinars, workshops, and CEU content for providers and practice owners.
• Work with clinical and operational teams to transform expertise into engaging educational experiences.
• Create content that helps providers start, grow, and operate successful practices.
• Build content libraries that continue generating value long after publication.
• Define and evolve Alpaca's voice, messaging, and storytelling framework.
• Capture and share stories from providers, families, employees, and partners.
• Ensure consistency across all public-facing communications.
• Translate complex operational and clinical topics into clear, compelling narratives.
• Build scalable content production workflows using AI and automation.
• Manage content calendars, publishing schedules, freelancers, agencies, and contractors.
• Track content performance and continuously improve reach, engagement, and conversion.
• Create systems that turn one piece of content into dozens of assets across channels

Benefits

• Strong compensation package
• Competitive salary
• Meaningful equity
• Health benefits
• Flexible PTO
• Dinner when working late

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed