Head of Sponsorships

Wells Fargo Bank•San Francisco, CA

23h

About The Position

Wells Fargo is seeking a Head of Sponsorships to define how the company uses partnerships, sponsorships, and experiences to strengthen its brand, deepen stakeholder engagement, and advance business objectives. The executive will set the function’s long-term vision and strategy, assess the current portfolio, and establish a disciplined, portfolio-based approach focused on opportunities that create value for the brand, clients, communities, and business. The role will develop the strategic and investment case for future partnerships and sponsorships, connecting investment to brand positioning, line-of-business priorities, and long-term reputation and business goals. As a trusted advisor to the Head of Brand, Sponsorships & Integrated Marketing, the role will guide investment decisions, assess emerging opportunities, and establish the strategy, operating model, governance, and measurement needed to build a best-in-class function. The Head of Sponsorships has end-to-end accountability for partnership and sponsorship strategy, portfolio development, selection, management, measurement, and operations, with integrated activation across the enterprise. The role will also shape how the investment model evolves, balancing innovation and brand ambition with operational rigor, measurable business impact, and reputational stewardship across a complex enterprise.

Requirements

10+ years of experience in Marketing, Digital Marketing, Digital Platforms, Social Media Marketing, Strategy, or Senior Business Management, or equivalent experience demonstrated through work experience, training, military experience, or education.
6+ years of management experience.

Nice To Haves

Track record of building business cases or investment strategies and winning approval at the senior executive level.
Strong strategic marketing background, connecting partnerships to brand positioning and business goals.
Experience in financial services or another complex, regulated enterprise.
Experience leading a marketing-related reset, transformation, or new strategy, rather than only managing an existing sponsorship portfolio.
Background in brand strategy, management consulting, or corporate strategy alongside sponsorship expertise.
Experience across sports, cultural, and thought leadership platforms.
Fluency in measurement and ROI frameworks for brand and partnership investments.
Experience working with Risk, Legal, and Compliance and balancing brand ambition with reputational risk.
MBA or advanced related degree.

Responsibilities

Assess the current sponsorship landscape, including assets, investment, performance, audience reach, and competitive positioning.
Build a multi-year partnership strategy aligned with Wells Fargo’s evolving brand platform, line-of-business growth priorities, and reputation goals.
Develop business cases for future investment, including scenarios, tradeoffs, expected returns, and phasing, and present them for executive decision-making.
Set criteria for pursuing, renewing, or exiting partnerships based on strategic fit, brand role, audience, business impact, risk, and cost.
Track competitors and market developments, and provide a point of view on emerging sponsorship models involving content, community, culture, and sport.
Work with Brand, Marketing, Communications, and lines of business to make partnerships an expression of the brand.
Shape activation principles with the brand marketing team across owned, earned, paid, and experiential channels, including sponsorships, hospitality, and client experiences that support business goals.
Identify ways sponsorships can support line-of-business goals such as client acquisition, relationship deepening, talent, and community impact.
Design a measurement framework connecting partnership investment to brand health, engagement, stakeholder value, and business results.
Create the fact base and benchmarks used to inform future investment decisions.
Advise senior leadership on sponsorships and clearly frame tradeoffs and recommendations.
Design the future operating model, including governance, planning cadence, agency support, and an enterprise center of excellence, in line with the approved strategy.
Build the team and capabilities needed to deliver the approved strategy, alongside the current team and resources.