Head of Sponsorships

Wells Fargo•Washington, DC

2d•$215,000 - $355,000

About The Position

Wells Fargo is seeking a Head of Sponsorships to define the company’s long-term strategy for partnerships, sponsorships, and experiences. The role will assess the current portfolio and develop a disciplined, portfolio-based approach that creates value for the brand, clients, communities, and business. It will build the strategic and investment case for future partnerships, connecting investment to brand positioning, line-of-business priorities, and long-term reputation and business goals. As a trusted advisor to the Head of Brand, Sponsorships & Integrated Marketing, the Head of Sponsorships will guide investment decisions, assess emerging opportunities, and establish the strategy, operating model, governance, and measurement framework for a best-in-class function. The position has end-to-end accountability for partnership and sponsorship strategy, portfolio development, selection, management, measurement, operations, and enterprise-wide activation. It will also shape how the investment model evolves, balancing innovation and brand ambition with operational rigor, measurable business impact, and reputational stewardship across a complex enterprise.

Requirements

10+ years of Marketing, Digital Marketing, Digital Platforms, Social Media Marketing, Strategy, or Senior Business Management experience, or equivalent demonstrated through work experience, training, military experience, education, or a combination.
6+ years of management experience.

Nice To Haves

Track record of building business cases or investment strategies and winning approval at the senior executive level.
Strong strategic marketing background, with experience connecting partnerships to brand positioning and business goals.
Experience in financial services or another complex, regulated enterprise.
Experience leading a marketing-related reset, transformation, or new strategy, rather than only managing an existing sponsorship portfolio.
Background in brand strategy, management consulting, or corporate strategy alongside sponsorship expertise.
Experience across sports, cultural, and thought leadership platforms.
Fluency in measurement and ROI frameworks for brand and partnership investments.
Experience working with Risk, Legal, and Compliance, and balancing brand ambition with reputational risk.
MBA or advanced related degree.

Responsibilities

Assess the current sponsorship landscape, including assets, investment, performance, audience reach, and competitive positioning.
Build a multi-year partnership strategy tied to Wells Fargo’s evolving brand platform, line-of-business growth priorities, and reputation goals.
Develop business cases for future investment, including scenarios, tradeoffs, expected returns, and phasing, and present them for executive decision-making.
Set criteria for pursuing, renewing, or exiting partnerships based on strategic fit, brand role, audience, business impact, risk, and cost.
Track competitors and wider-market sponsorship approaches, and develop a point of view on emerging models such as content, community, culture, and sport.
Work with Brand, Marketing, Communications, and lines of business to make partnerships an expression of the brand.
Shape activation principles with the brand marketing team across owned, earned, paid, and experiential channels, including hospitality and client experiences that support business goals.
Identify ways sponsorships can support line-of-business goals, including client acquisition, relationship deepening, talent, and community impact.
Design a measurement framework linking partnership investment to brand health, engagement, stakeholder value, and business results.
Create fact bases and benchmarks to inform future investment decisions.
Serve as the company’s expert sponsorship advisor to senior leadership, clearly framing tradeoffs and recommendations.
Design the future operating model, including governance, planning cadence, agency support, and an enterprise center-of-excellence role, in alignment with the approved strategy.
Build the team and capabilities needed to deliver the approved strategy alongside the current team and resources.