Head of Sponsorships NYC

Wells Fargo Bank•New York, NY

About The Position

Wells Fargo is seeking a Head of Sponsorships to define the company’s long-term approach to partnerships, sponsorships, and experiences in support of its brand, stakeholder engagement, and business objectives. The role will assess the existing portfolio and establish a disciplined, portfolio-based strategy that creates value for the brand, clients, communities, and business. It will develop the investment case for future partnerships, connecting decisions to brand positioning, line-of-business priorities, reputation, and long-term business goals. Serving as a trusted advisor to the Head of Brand, Sponsorships & Integrated Marketing, the role will guide investment decisions, assess opportunities, and establish the strategy, operating model, governance, and measurement needed to build a best-in-class function. It has end-to-end accountability for partnership and sponsorship strategy, portfolio development, selection, management, measurement, operations, and integrated enterprise activation. The role will also shape how the investment model evolves, balancing innovation and brand ambition with operational rigor, measurable impact, and reputational stewardship.

Requirements

10+ years of Marketing, Digital Marketing, Digital Platforms, Social Media Marketing, Strategy, or Senior Business Management experience, or equivalent demonstrated through work experience, training, military experience, education, or a combination of these.
6+ years of management experience.

Nice To Haves

Track record of building business cases or investment strategies and winning approval at the senior executive level.
Strong strategic marketing background connecting partnerships to brand positioning and business goals.
Experience in financial services or another complex, regulated enterprise.
Experience leading a marketing-related reset, transformation, or new strategy, rather than only managing an existing sponsorship portfolio.
Background in brand strategy, management consulting, or corporate strategy alongside sponsorship expertise.
Experience across sports, cultural, and thought leadership platforms.
Fluency in measurement and ROI frameworks for brand and partnership investments.
Experience working with Risk, Legal, and Compliance while balancing brand ambition with reputational risk.
MBA or advanced related degree.
Builder energized by defining strategy and making the case for it.
Structured, evidence-based problem solver comfortable with ambiguity and tradeoffs.
Strategic marketer who sees partnerships as a brand tool, not an end in themselves.
Credible executive advisor able to turn complexity into clear recommendations.
Enterprise-minded collaborator across Marketing, lines of business, Corporate Affairs, and Risk.
Rigorous approach to analysis, governance, and execution.

Responsibilities

Assess the current sponsorship landscape, including assets, investment, performance, audience reach, and competitive positioning.
Build a multi-year partnership strategy connected to Wells Fargo’s brand platform, line-of-business growth priorities, and reputation goals.
Develop business cases for future investments, including scenarios, tradeoffs, expected returns, and phasing, and present them for executive decision-making.
Set criteria for pursuing, renewing, or exiting partnerships based on strategic fit, brand role, audience, business impact, risk, and cost.
Track competitor and market sponsorship activity and provide a point of view on emerging models such as content, community, culture, and sport.
Work with Brand, Marketing, Communications, and lines of business to make partnerships an expression of the brand.
Develop activation principles with the brand marketing team across owned, earned, paid, and experiential channels, including sponsorships, hospitality, and client experiences that support business goals.
Identify ways sponsorships can support line-of-business goals, including client acquisition, relationship deepening, talent, and community impact.
Design a measurement framework linking partnership investment to brand health, engagement, stakeholder value, and business results.
Create the fact base and benchmarks that inform future investment decisions.
Advise senior leadership on sponsorships and clearly frame tradeoffs and recommendations.
Design the future operating model, including governance, planning cadence, agency support, and an enterprise center of excellence, in line with the approved strategy.
Build the team and capabilities needed to deliver the approved strategy alongside the current team and resources.