Head of Social

ID.me•Mountain View, VA

9d•Onsite

About The Position

We're looking for a Head of Social Media Marketing to define and lead ID.me's social presence across all channels. This is a senior, highly visible role that sits within the Marketing organization and reports to our head of Brand marketing. You'll own the strategy, content, and community that shapes how 150M+ users and millions of prospective ones understand and trust ID.me.

Requirements

8+ years of social media marketing experience, with at least 3 years in a leadership or head-of-function role
Proven track record of building and scaling social media programs at a high-growth tech company, ideally in a trust-sensitive category (fintech, healthcare, government tech, cybersecurity, or identity)
Strong grasp of both B2C and B2B social strategies — ID.me serves individuals and enterprises simultaneously
Exceptional writing and editorial judgment; ability to translate technical or policy content into compelling, accessible social copy
Experience managing and growing a team; strong coach and collaborator
Data-driven mindset with hands-on experience in social analytics tools (Sprout Social, Hootsuite, Brandwatch, or similar)
Comfort operating in a fast-moving environment where news cycles, policy changes, or government announcements require rapid response

Responsibilities

Develop and own the multi-channel social media strategy across LinkedIn, X/Twitter, Instagram, Facebook, YouTube, and emerging platforms
Define channel-specific goals, KPIs, and reporting cadences that connect social performance to business outcomes (brand awareness, user growth, partner trust)
Serve as the internal authority on social media platform trends, algorithm changes, and audience behavior
Establish and steward ID.me's social brand voice
Oversee an always-on content calendar that spans product updates, policy milestones, community spotlights, and cultural moments
Partner with Creative, Product Marketing, and Communications teams to translate complex product, identity and security topics into social-first content
Lead executive social strategy for the CEO and other senior leaders, helping them build thought leadership presence
Build and manage an engaged community — particularly among groups ID.me has deep roots with, including military members, veterans, first responders, nurses, and teachers
Develop playbooks for social listening, reputation management, and crisis response in a category where trust and public perception are paramount
Oversee response strategies for user inquiries, advocacy moments, and sensitive topics that arise in comments and DMs
Lead social strategy for major launches and campaigns — product features, partnerships, and policy announcements
Partner with Demand Generation and Growth teams on paid social strategy and influencer/creator programs
Drive awareness among B2B audiences (government IT leaders, healthcare administrators, enterprise security teams) alongside B2C consumer audiences
Own social analytics infrastructure and reporting; translate data into actionable insights for leadership
Establish A/B testing frameworks for content formats, posting cadences, and messaging angles
Track and benchmark performance against competitors and industry standards

Benefits

Comprehensive medical, dental, vision
Health savings account
Flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts)
Basic and voluntary life and AD&D insurance
401(k) with company match
Parental leave
Ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays
Short and long-term disability insurance
Accident and critical illness insurance
Referral bonus policy
Employee assistance program
Pet insurance
Travel assistant program
Wellbeing and childcare discounts
Benefit advocates
Learning and development benefit