Global Head of Social Media Marketing
About The Position
Atlassian is looking for a Global Head of Social Media Marketing to define and scale the strategic direction of our social media presence across a multi-brand portfolio. This is a senior leadership role for someone who has experience building high-performing social teams and is ready to set the vision for how a leading enterprise technology company shows up online. You will be accountable for organic social strategy across corporate and our product portfolio, while working closely with cross-functional partners to influence and advise on brand social programs, social crisis management and influencer partnerships, driving measurable outcomes across brand awareness, reputation, engagement, and audience growth. You will lead a team of social specialists, coaching team members and setting a high bar for strategic thinking, creative excellence, and operational rigor. Reporting into the Head of Communications, you will partner closely with senior stakeholders across Brand, Product Marketing, Creative, Performance Marketing, Talent Brand, Community, and Communications.
Requirements
- 15+ years of experience in social media with substantial leadership experience in global B2B organisations.
- Proven success leading and scaling high-performing social teams.
- Deep expertise in organic social strategy for complex brands, ideally in enterprise technology, SaaS, or other high-growth, matrixed organizations.
- Experience with executive social programs and thought leadership strategy for senior leaders.
- Strong track record of influencing senior stakeholders and presenting recommendations clearly and credibly to executive audiences.
- Familiarity with the AI landscape in Silicon Valley, including the ability to navigate and cut through fast-moving conversations around emerging technologies, market shifts, and cultural signals.
- Demonstrated ability to connect social strategy to broader business outcomes including brand perception, executive visibility and campaign impact.
- Excellent editorial instincts and a strong point of view on what effective, differentiated brand storytelling looks like in social environments.
- Strong analytical capabilities and comfort using data, experimentation, and insight to shape strategy and improve performance.
- Operational strength, sound judgment, and the ability to move between long-term strategy and day-to-day decision-making.
- A collaborative, low-ego leadership style with high emotional intelligence and a bias toward action.
Nice To Haves
- Experience across both brand and product social, with an understanding of how those disciplines work together.
- Familiarity with creator, influencer, and advocacy ecosystems relevant to enterprise audiences.
- Experience working with global audiences across multiple brands or business lines.
- Knowledge of Atlassian’s products, customers, and developer or IT audiences.
Responsibilities
- Set and own the long-term vision, strategy, and roadmap for Atlassian’s global social presence across brands, audiences, and platforms.
- Define the role social plays in advancing company priorities, connecting platform strategy to brand awareness, reputation, thought leadership, product storytelling, and audience growth.
- Identify whitespace opportunities across platforms, cultural moments, creator ecosystems, and emerging formats to strengthen Atlassian’s relevance and differentiation.
- Translate our goals into a clear social strategy, prioritization framework, and operating model that scales.
- Serve as the senior strategic advisor on social trends, platform shifts, and audience behavior to communications and marketing leadership.
- Lead and develop a high-performing, distributed social team.
- Set direction, develop talent, raise performance, and create a healthy, accountable team culture.
- Establish quality standards for editorial planning, content development, engagement, governance, and performance measurement.
- Build an inclusive, ambitious, and data-informed team that balances creativity with disciplined execution.
- Partner closely with Brand, Product Marketing, Communications, Creative, Talent Brand, Community, and regional stakeholders to align social strategy with major campaigns and business priorities.
- Represent the social function in senior leadership discussions, clearly articulating tradeoffs, prioritizations, opportunities, and recommendations.
- Serve as a strategic advisor to the Communications team on executive social presence and positioning.
- Shape integrated go-to-market and communications plans by bringing forward audience insights, cultural intelligence, and channel expertise.
- Own the social strategy for brand reputation and issues management in partnership with communications and other key stakeholders.
- Lead the social response framework for sensitive moments, crises, and fast-moving external events, ensuring strong judgment and clear escalation paths.
- Develop governance principles and decision-making processes that enable both speed and consistency across social channels.
- Establish KPIs and measurement frameworks that connect social performance to meaningful business outcomes, not just channel-level engagement.
- Use analytics, social listening, and competitive intelligence to refine strategy, improve storytelling, and guide investment decisions.
- Oversee agency relationships, including scope, quality, performance, and budget accountability.
- Drive operational excellence across planning, publishing workflows, tools, approvals, governance, and cross-brand coordination.
Benefits
- health and wellbeing resources
- paid volunteer days
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
