Head of Social

FanDuel•Atlanta, GA

19h•Hybrid

About The Position

FanDuel is looking for a Head of Social Media to lead our social strategy, content, and platform presence across all channels. This role will sit within the Marketing organization and own how FanDuel shows up in sports and culture, driving both brand relevance and measurable business impact. This role will oversee a best-in-class content engine, define performance KPIs, and partner closely with teams across Brand, Acquisition, Retention, Product, Commercial and PR to connect social engagement to the full customer journey. This is an opportunity to shape how millions of fans experience FanDuel every day while building a high-performing team and driving growth through social channels. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

Requirements

12+ years of experience in social media, digital content, or growth marketing
Proven track record building and leading high-performing social or content teams
Deep understanding of sports, fandom, and real-time content dynamics
Strong creative instincts paired with a data-driven mindset
Experience working cross-functionally to drive measurable business outcomes
Strong leadership presence with the ability to influence senior stakeholders

Responsibilities

Set the strategy for how FanDuel shows up across all key social platforms.
Manage and develop a team of social media experts, channel owners, and content producers who oversee the execution of the social content strategy to build fandom, support FanDuel commercial and campaign initiatives , and elevate the FanDuel brand.
Establish a clear, distinctive voice that earns attention in sports and internet culture
Act as liaison and drive support across all channel and go-to-market leadership teams
Define and own a clear set of KPIs to measure growth, engagement, and business impact across social that supports broader marketing strategy
Lead an always-on content operation spanning real-time moments, tentpoles, and original programming
Drive customers to advocacy through engagement, leaning especially into community-based channels (e.g. Discord)
Partner with Customer Service center of excellence to evolve ways of working and optimize back-end tech stack
Push the boundaries of format: short-form video, live, creator-led content
Define success through both cultural relevance and business performance with a culture of speed, accountability, and experimentation
Ensure social amplifies key priorities across multiple business units and brands.