Head of Social - Hybrid Remote

Solskin

1d•$40,000 - $65,000•Hybrid

About The Position

SOLSKIN is the fastest-growing UK tan & skincare brand formulated for sensitive skin. We’re a science-led, solution-driven brand focused on inspiring self-care and confidence through innovative, accessible tan-care products for all skin types. Founded by the Conders (the UK’s largest influencer family with 10M+ followers), SOLSKIN has quickly become the best-rated tan brand on Trustpilot , built a 300k+ social following , and is now gearing up for its next phase of growth. As a company, we define ourselves as: Honest. Expert. Disruptive. We’re looking for a high-performing Social Lead to take SOLSKIN to the next level at a critical stage of growth. You’ll own our TikTok and Instagram channels end-to-end - driving both content creation and channel growth , while ensuring everything is aligned with product launches, campaigns, and the wider marketing calendar. You’ll take full ownership of the social content calendar , ensuring consistent, high-quality output across all platforms, while managing alignment across multiple content streams. This role includes leading and coordinating two content creators , ensuring all output is on-brand, aligned to campaign objectives, and delivered to a high standard. Beyond execution, you’ll play a key role in building a high-performing content engine - creating the systems, structure, and creative direction needed to consistently produce engaging, high-impact content. You’ll report directly to the Head of Marketing , working closely to ensure social plays a central role in driving overall brand and commercial performance. You’ll also collaborate closely with the founders (The Conders, 10M+ following) to develop and scale SOLSKIN content across their personal channels - turning reach into meaningful growth and revenue. This role suits someone autonomous, creative, and assertive , with 3–5+ years’ experience, who wants real ownership and thrives in a fast-paced, high-growth environment.

Requirements

Proven experience driving growth on TikTok and Instagram
Strong portfolio of content creation work
Experience managing or collaborating with creators/teams
Strong understanding of content planning, storyboarding, and campaign alignment
Data-driven mindset with ability to use insights to improve performance
High proficiency in TikTok and Instagram tools (editing, content creation, basic design)
Deep understanding of social trends, algorithms, and best practices
Strong creative and storytelling ability with a sharp eye for aesthetics
Able to manage multiple projects in a fast-paced environment
Strong communication and collaboration skills
Basic understanding of copyright/IP in social content
Innovative and comfortable testing new ideas
Detail-oriented with strong aesthetic judgement
Highly organised and proactive
Confident leading others and giving direction
Assertive and comfortable owning decisions
Thrives in a fast-paced, high-growth environment

Nice To Haves

Comfortable on camera
Experience in a fast-paced agency, social team, or running your own brand
Familiarity with paid social (TikTok/Instagram)
Experience working with influencers or creator-led brands

Responsibilities

Own and execute SOLSKIN’s social media strategy across TikTok and Instagram
Manage the social content calendar, aligned with launches, campaigns, and the wider marketing plan
Plan, storyboard, and execute content (including filming and editing where needed)
Deliver consistent, high-quality output across posts, stories, and campaigns
Align social activity with commercial goals in collaboration with the Head of Marketing
Lead content shoots and content days (concepts, shot lists, creative direction)
Build and refine a scalable content engine (processes, workflows, creative standards)
Develop strong creative briefs and storyboards for creators and campaigns
Continuously test and execute trend-led content across TikTok and Instagram
Ensure all content meets brand standards for tone, quality, and consistency
Manage and coordinate two content creators plus freelance/UGC creators
Provide direction, feedback, and ensure consistent output and quality
Work closely with founders to scale SOLSKIN content across their personal channels
Manage influencer activations including planning, briefing, and events
Track and report on content performance using clear KPIs
Produce monthly reports with insights, learnings, and recommendations
Identify top-performing content and refine future creative direction
Optimise content based on performance, trends, and platform updates
Launch new social initiatives (e.g. TikTok Lives, giveaways, creator collaborations)
Develop creative, disruptive campaigns (e.g. street-style content, new formats)
Stay ahead of platform trends, features, and algorithms
Work cross-functionally to ensure social drives overall brand and revenue growth
Plan and manage photoshoots (models, venues, creative direction)
Support key campaign and product launch execution
Collaborate closely with the wider team to align messaging and output