Head of Social, North America

Canva • San Francisco, CA

23h • $214,000 - $282,000 • Hybrid

About The Position

Join the team redefining how the world experiences design. Canva is going all in on North America. We're building out our marketing function in the region from the ground up, and we're looking to level up our creative and our presence here massively. Social is one of the biggest levers we have to do that, and we want someone who can pick it up and run. This isn't a maintenance job. You won't inherit a channel list to manage; you'll get a mandate to widen how and where Canva shows up, from the platforms we're already on to whatever comes next. Just as importantly, you'll change how social works inside Canva. Instead of being the last stop where finished creative is posted, social becomes a source: ideas that start in the comments, in a trend, in a format, and travel out into our broader creative and marketing work. The bigger ambition is cultural, not just channel growth. We want Canva woven into American culture, not just visible in it. That means building a team and a way of working that lets us move at the speed of culture, take real creative risks, and earn the kind of attention that makes people feel like Canva gets it. You've likely done a version of this before, at a brand people know by name. You know what it takes to build a social team with a real point of view, one that moves fast and turns cultural moments into brand moments. Now you want to do it on a bigger scale, with more resources and more license to be bold, for a brand that’s hungry to serve truly local content to this region.

Requirements

• 8+ years in social media or brand marketing, with real experience leading and growing a team, not just running channels solo.
• A track record of building social programs at a brand people actually talk about. Come ready to show the work and the results (follower growth, engagement, cultural reach).
• Genuine cultural fluency. You're plugged into what's happening in American culture, online and offline, and you have sharp instincts for what will resonate and what won't.
• Experience partnering with Communications, PR, or Brand Partnerships teams to align social with the broader brand and comms strategy.
• A leadership style that empowers people. You know how to hire well, coach hard, and get out of the way so your team can do great work.
• Strong executive presence. You can pitch a bold, unproven idea to leadership as convincingly as you can jump into the comments yourself.
• Data fluency. You can read performance data, pull out the insight, and use it to sharpen strategy.

Responsibilities

• Own the North America social strategy and be one of the founding leaders of Canva's growing North America marketing function.
• Build, lead, and grow a team of social experts and creators. Set the bar for great work, coach people up, and give them the ownership and trust to do their best work.
• Widen where Canva shows up. Push beyond the current channel list (Facebook, Instagram, Pinterest, YouTube, X, LinkedIn) into whatever platforms and formats earn real cultural relevance next.
• Make social a source of ideas, not just an output. Feed what you learn from trends, culture, and audience reaction back into Canva's broader creative and marketing strategy.
• Stay ahead of culture and platform shifts, and give the team a clear read on which moments are worth chasing and which aren't.
• Partner closely with Partnerships and Communications so our biggest brand moments, talent relationships, and cultural bets show up seamlessly across earned, owned, and social.
• Represent social in cross-functional rooms with marketing, product, and creative leadership, and make the case for why social deserves real investment and a seat at the table.
• Own the North America social roadmap, budget, and reporting, and use performance data to know what to double down on.
• Localize and adapt global campaigns so they land authentically with North American audiences.
• Be the brand's guardian on social, keeping Canva's tone, values, and creative quality consistent even as the team moves fast and takes risks.

Benefits

• Equity packages - we want our success to be yours too
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed