Head of Investment Promotion, North America

Business Sweden•New York, NY

1d•Hybrid

About The Position

Lead Business Sweden’s investment promotion work in North America, focusing on attracting investments and expansions by North American companies to Sweden. Business Sweden aims to strengthen economic growth and competitiveness by attracting and facilitating international investments. This role will primarily cover the United States and Canada, targeting companies from fast-growing scale-ups to major global corporations considering new establishments, expansions, reinvestments, or strategic partnerships in Sweden. These may involve R&D, innovation, manufacturing, strategic infrastructure, and sales/service operations. The role also involves engaging institutional and financial investors in selected capital-attraction initiatives. It combines market leadership, business development, key account management, and team leadership for Business Sweden’s North American Investment Promotion team, currently comprising two Senior Investment Advisors. The position reports to the Country Manager US and operates within a matrix structure, with functional accountability to Business Sweden’s central Investment Promotion function and relevant industry teams in Sweden. Priorities, targets, activities, and results are jointly agreed upon and monitored. Collaboration extends to industry teams in Sweden, regional investment promotion organizations, and Team Sweden partners, including Swedish embassies and consulates general in the US and Canada. Current priority sectors include Digital Technologies and AI, Mobility, Life Science, and Energy, with growing emphasis on Defense and Dual Use, and Advanced Manufacturing. The role can be based in New York, Washington, D.C., Chicago, or San Francisco, depending on sector focus and individual preference. International collaboration with teams and clients globally is also expected.

Requirements

Lead Business Sweden’s investment promotion work in North America.
Attract investments and expansions by North American companies to Sweden.
Target North American companies considering new establishments, expansions, reinvestments, or strategic partnerships in Sweden.
Engage institutional and financial investors within selected capital-attraction initiatives.
Combine market leadership, proactive business development, and key account management.
Lead and develop Business Sweden’s North American Investment Promotion team.
Report to the Country Manager US.
Operate in a matrix structure with functional accountability to Business Sweden’s central Investment Promotion function and relevant industry teams in Sweden.
Collaborate closely with industry teams in Sweden, regional investment promotion organizations, and Team Sweden partners, including Swedish embassies, consulates general, and other Swedish actors in the United States and Canada.
Identify and bring investment opportunities from the US and Canada to Sweden.
Work with teams and clients around the world, as required.
Ensure a focused pipeline and consistent qualification, progression, and documentation in Salesforce.
Achieve a focused pipeline of qualified leads, measurable progress in priority corporate and investor dialogues, and realized establishments, expansions, and capital commitments in Sweden.
Create clarity, focus, and momentum across the team, enabling colleagues to deliver strong individual and collective results.
Performance is followed through agreed indicators covering pipeline quality and progression, realized results, strategic engagement, team delivery, and CRM discipline.
Apply probationary employment in all applicable positions.

Nice To Haves

Experience in current priority sectors including Digital Technologies and AI, Mobility, Life Science and Energy, with an increasing focus on Defense and Dual Use, as well as Advanced Manufacturing.

Responsibilities

Translate Business Sweden’s industry strategies and priorities into focused North American market plans.
Adapt Sweden’s value propositions to North American market conditions and corporate needs in collaboration with Swedish industry teams, and jointly define priority segments, target companies, outreach approaches, activities, and expected results.
Engage priority companies and, within selected initiatives, institutional and financial investors.
Build long-term relationships with senior decision-makers, uncover investment plans and growth strategies, and generate and qualify leads in collaboration with relevant industry teams in Sweden.
Develop relationships with key multipliers including site selection consultants, chambers of commerce, industry associations, advisers, and clusters to strengthen market intelligence, extend Business Sweden’s reach, and generate leads.
Support priority cases in collaboration with industry teams and delivery resources in Sweden.
Coordinate corporate visits, stakeholder engagement, and early-stage dialogue, balancing new lead generation with active portfolio management.
Represent Sweden and Business Sweden in senior meetings, industry events, and ecosystem forums, positioning Sweden as a leading destination for investment, innovation, and growth.
Coordinate Team Sweden partners and Swedish regional investment promotion organizations to ensure aligned outreach, clear ownership, and effective use of the wider promotion network.
Create shared priorities and clear ownership across the team, coach colleagues, promote collaboration, and ensure structured planning, budgeting, and performance follow-up.
Bring North American market intelligence and corporate perspectives into industry priorities and target portfolios.
Ensure a focused pipeline and consistent qualification, progression, and documentation in Salesforce.
Achieve a focused pipeline of qualified leads, measurable progress in priority corporate and investor dialogues, and realized establishments, expansions, and capital commitments in Sweden.
Create clarity, focus, and momentum across the team, enabling colleagues to deliver strong individual and collective results.