Head of Social Commerce (TikTok Shop / Creator Economy)

Spreetail•Arizona, TX

6d•Hybrid

About The Position

Spreetail is looking for an entrepreneurial, data-driven leader to scale our social commerce division and fully weaponize the massive shift toward content-driven commerce. As the Head of Social Commerce, you will operate like a General Manager—owning the end-to-end TikTok Shop P&L, leading a high-performing team of affiliate and brand growth experts, and steering our strategic partnership with TikTok. If you thrive in fast-paced, high-accountability environments and know how to turn creator engagement into massive commercial scale, this is your next playground.

Requirements

5+ years of experience in ecommerce, marketplace management, or creator commerce, with a proven track record of absolute P&L ownership.
Experience directly managing and developing talent, setting clear expectations, and driving a team toward aggressive performance targets.
Deep knowledge of affiliate programs, creator tiers, digital culture, and the explicit mechanics that drive social commerce conversions.
Experienced in navigating and maximizing high-level external platform partnerships (e.g., TikTok, Amazon, Walmart).
Comfortable digging into complex financial data, managing budgets, and making fast resource-allocation decisions using channel metrics.
Highly effective at translating complex channel performance into business metrics for senior leadership forums and QBRs.

Nice To Haves

Deep hands-on experience specifically within the TikTok Shop ecosystem, including LIVE commerce and VRP mechanics.
Proven success scaling an early-stage creator or influencer affiliate network to 200+ active creators.
Familiarity with creator CRMs and affiliate tracking tools such as Grin, Impact, Circle, or similar platforms.

Responsibilities

Own the TikTok Shop P&L: Drive channel revenue (GMV), profitability, and cost-per-acquisition (CP) targets with complete, end-to-end accountability.
Lead and Scale the Team: Direct, coach, and develop a team of onshore Affiliate Managers, a Brand Growth Lead, and offshore coordinators, holding a high bar for performance.
Manage the Strategic TikTok Relationship: Serve as Spreetail’s primary face to TikTok, leading Joint Business Plan (JBP) negotiations and securing platform-exclusive advantages.
Architect Creator Strategy: Define the creator tier mix, commission structures, and overall playbook to activate affiliate networks and scale content-to-conversion.
Drive SKU Content Coverage: Establish and execute category-specific content goals to ensure a target of 60%+ of listed SKUs have active creator coverage within 18 months.
Own the TikTok LIVE Strategy: Oversee the programming calendar, product curation, and creator lineup to hit aggressive LIVE commerce GMV targets.
Accelerate Brand Partnerships: Partner with the Brand Growth Lead to systematically prioritize, work, and convert an inbound pipeline of 45+ brand partner requests into active programs.
Optimize Budget & Cross-Channel ROI: Manage the creator commission and Variable Rate Program (VRP) budget while building measurement frameworks to track the downstream TikTok-to-Amazon halo effect.

Benefits

Flexibility to take care of yourself.
Work culture that promotes results and encourages taking time off when needed.
Generous vacation policy.
Paid time-off for your wedding week.
Paid parental leave.
Support for parents of growing families.
Opportunity to receive special gifts, swag store credit, or donations to a nonprofit of your choice.
Spreetail Spotlight Awards.
Affordable medical, dental and vision plans with coast-to-coast coverage.
Free telehealth.
On-demand mental health resources.
Paid time off to give back and make a social impact.