Head of Revenue

Bolt Farm Treehouse • Whitwell, TN

1d

About The Position

Bolt Farm Treehouse creates luxury, nature-immersive hospitality experiences that help guests disconnect from everyday demands and reconnect with each other. The Head of Revenue is a hands-on commercial leader responsible for turning guest interest into bookings, building a high-performing sales team, and growing profitable revenue across the guest journey.

The role leads the phone-sales function and coordinates revenue improvement across reservations, digital booking, rebooking, referrals, and guest enhancements. This working leadership position includes reviewing sales conversations, coaching the team, improving follow-up, investigating missed opportunities, and converting performance data into action. The Head of Revenue partners with Marketing, Guest Experience, Operations, Finance, and Technology to improve revenue generation and measurement.

The role owns the commercial performance framework and directly leads sales. Department leaders retain responsibility for operational delivery by their teams. Success means building a well-coached team, reliable performance and forecast visibility, a focused plan for high-value opportunities, measurable gains in sales effectiveness and guest lifecycle revenue, and repeatable profitable growth without reliance on constant discounting.

Annual base salary is $110,000. Performance incentives target $205,450 in total annual compensation, with uncapped revenue-based upside. Target compensation is not guaranteed; incentive eligibility and payouts are governed by the applicable compensation plan.

Requirements

• Experience directly managing and coaching a phone-based sales, inside-sales, reservations, or comparable call-center team in a small-to-medium-sized business.
• Demonstrated improvement in team sales results, supported by examples such as higher conversion, increased revenue, stronger follow-up, or improved sales productivity.
• Hands-on experience reviewing calls, coaching sellers, managing performance, and implementing consistent sales processes.
• Working proficiency with a CRM, sales reporting, pipeline management, and forecasting.
• Ability to interpret funnel metrics and commercial economics, identify root causes, and prioritize actions based on revenue and profitability.
• Experience delivering improvements requiring collaboration across sales and at least one other function, such as marketing, operations, finance, or technology.
• Clear communication, strong follow-through, and the ability to turn an ambiguous problem into an executable plan.

Nice To Haves

• Experience in luxury hospitality, travel, premium consumer services, or another relationship-driven, high-consideration purchase environment.
• Experience leading a distributed sales team.
• Success building rebooking, referral, retention, or customer-reactivation programs.
• Exposure to digital conversion optimization, revenue management, or ancillary sales.
• Practical experience using automation and AI to improve sales workflows, coaching, or reporting.

Responsibilities

• Lead, coach, and develop the phone-sales team, strengthening call quality, lead response, follow-up, conversion, and individual accountability.
• Improve inbound and outbound sales workflows, including inquiry recovery, database reactivation, and missed-opportunity follow-up.
• Build and execute a prioritized revenue plan with clear owners, milestones, resource needs, and measurable outcomes.
• Partner with guest-facing teams to improve repeat bookings, referrals, upgrades, spa bookings, and experience purchases.
• Maintain reliable reporting and forecasts by revenue stream, identifying performance gaps and corrective actions.
• Evaluate acquisition costs, selling costs, discounting, and contribution, not just top-line bookings.
• Coordinate commercial initiatives with department leaders, resolve dependencies, and escalate decisions requiring leadership support.
• Partner with Technology and Marketing on CRM workflows, attribution, automation, and booking-funnel improvements.
• Review sales conversations, coach sellers, manage performance, and implement consistent sales processes.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed