Head of Product Marketing

Fireworks • San Mateo, CA

2d • $270,000 - $340,000 • Hybrid

About The Position

The Head of Product Marketing owns a large part of how Fireworks shows up in the market. The winners in AI infrastructure will be defined by clarity of positioning, sharpness of category narrative, and the quality of the sales motion that converts technical believers into long-term customers. This role builds the messaging foundation, leads product launches, drives the competitive program, and arms the GTM team to win across priority segments. The right person has done this at an infrastructure or developer-tools company in the Series B to D stage and has scar tissue from positioning a deeply technical product to both bottoms-up developer audiences and top-down enterprise buyers across multiple buyer profiles.

Requirements

• 10+ years in product marketing with 5+ years in a senior or leadership role
• Experience scaling PMM at a developer or infrastructure company
• Track record at a technical infrastructure company (databases, observability, AI/ML platforms, dev tools)
• Strong ability to translate deeply technical concepts into both developer and executive narratives
• A bias toward shipping over polishing, and the operational instincts to run a structured launch process
• Fluency in competitive analysis and the ability to teach reps to position against incumbents and challengers
• Demonstrated experience marketing to multiple buyer profiles simultaneously, including both technical practitioners and economic buyers

Nice To Haves

• Past experience marketing to AI/ML practitioners or ML platform buyers
• Background as a former product manager or technical practitioner
• Experience working closely with a founder-led narrative
• Familiarity with open source go-to-market motions

Responsibilities

• Own the Fireworks positioning, the category narrative, and the language used to describe what the company does and why it matters. This includes the corporate narrative, ICP definition, and the messaging architecture that every other team pulls from. Translate that architecture into segment-specific narratives for AI-Native, Digital-Native, and Enterprise accounts, each of which buys differently and values different proof points. Success is measured by whether sales reps, prospects, analysts, and press all describe Fireworks in a consistent way.
• Own the end-to-end go-to-market for major product launches in partnership with Product and Engineering. This includes launch tiering, narrative, sales enablement, press and analyst strategy, and customer evidence. Success is measured by launch quality, time from GA to first referenceable customer, and media/analyst pickup.
• Own the competitive program: battlecards, win/loss analysis, deal support for top opportunities, and the systematic feedback loop into Product. Also own the sales enablement curriculum for new and existing reps as it relates to our platform, tuned to how AI-Native, Digital-Native, and Enterprise buyers each evaluate the category. Success is measured by win rates against priority competitors and influence on time-to-productivity for new sellers.
• Own a structured listening function across customers, prospects, analysts, and the broader market. This includes win/loss interviews, voice-of-customer programs, and analyst relations. Insights flow back into messaging, product strategy, and the leadership team.

Benefits

• Solve Hard Problems: Tackle challenges at the forefront of AI infrastructure, from low-latency inference to scalable model serving.
• Build What’s Next: Work with bleeding-edge technology that impacts how businesses and developers harness AI globally.
• Ownership & Impact: Join a fast-growing, passionate team where your work directly shapes the future of AI—no bureaucracy, just results.
• Learn from the Best: Collaborate with world-class engineers and AI researchers who thrive on curiosity and innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed