Head of Product Marketing

OutpostSeattle, WA
$150,000 - $180,000Onsite

About The Position

Outpost is building the infrastructure that trucking never had. We own and operate a nationwide network of shared truck terminals and we build the technology platform that automates them. This role exists to drive demand and adoption for Outpost Gate Automation by ensuring target buyers understand the product and recognize Outpost as the leader in its space. The company's technology replaces inefficient manual processes with computer vision and AI voice agents that identify trucks, trailers, license plates, and container seals; interact with drivers in their native language; decide which vehicles get in and out; and integrate with customers’ existing infrastructure. Outpost Gate Automation has been in market for about a year, and customers already include the nation’s largest fleets, manufacturers, shippers, and third-party logistics providers. The product demand is overwhelming because it fills a critical gap in the market: while warehousing operations, dock scheduling, and linehaul transportation have been tech-enabled, the facility gate has been a missing link in supply chain automation.

Requirements

  • Enterprise B2B product marketing experience, including ownership of positioning, launches, competitive analysis, and sales enablement for enterprise B2B software or hardware.
  • Ability to run the product marketing function independently.
  • Tech chops; ability to translate technical concepts into compelling marketing copy.
  • Exceptional writing and presenting skills.
  • Ability to execute and get a lot of stuff done independently.
  • Genuine interest in supply chain and applied AI.
  • An awesome attitude, including passion for the company's mission, optimism, comfort with unknowns, and ability to detach and have fun.

Nice To Haves

  • CS/engineering background.

Responsibilities

  • Owning the messaging framework, including the category story, persona-level messaging, and the evidence behind claims.
  • Serving as marketing’s primary content producer for website content, videos, white papers, content marketing reports, etc.
  • Running news beats, placing bylines in trade press, building relationships with editors and industry analysts, and landing executive speaking slots.
  • Arming a growing enterprise sales team with decks, case studies, one-pagers, battlecards, ROI tools, demo narratives, and technical drilldowns.
  • Tracking a fast-forming competitive field, maintaining teardowns, and turning win/loss analysis into tighter positioning.
  • Taking new capabilities to market in partnership with the product and engineering team.
  • Writing LinkedIn content for the company page, and coordinating the content calendar for the leadership team.
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