Head of Product Marketing

INSTALILY.AI•New York, NY

4d•$165,000 - $195,000•Onsite

About The Position

InstaLILY is an AI products and infrastructure company that puts execution at the frontier of enterprise AI. That work begins with Lily™, the world's first AI Forward Deployed Engineer, which learns how a business works, builds the software it needs, and goes live in days. It does not leave when the work ships; it stays and keeps the software working as the business changes. Lily runs wherever the work happens, in the cloud, on-premise, or at the edge, through InstaLILY's Small Data Center, built with NVIDIA technology. Founded in 2023 by Amit Shah and Sumantro Das, InstaLILY has raised nearly $100 million from Energize Capital, Insight Partners, and Home Depot Ventures. Headquartered in New York, with offices in San Francisco, London, and Toronto, InstaLILY serves leading companies across construction, industrial distribution, logistics, healthcare, and other operationally intensive industries. The company has experienced significant traction, with revenue growing 5x over the past year and Lily driving over $200M in new annual sales for a single customer. They serve large operators like SRS Distribution, United Rentals, and Henry Schein, and collaborate with the Google DeepMind and NVIDIA ecosystems. InstaLILY operates with a philosophy of small teams with real ownership, offering clear problems, direct customer access, and the opportunity to ship code that runs in live production systems, allowing employees to see their direct impact. The company is growing rapidly and emphasizes its core principles: Customers, Culture, and Code.

Requirements

8+ years of work that maps to this. Product marketing, strategy, research, journalism, consulting, analyst work, or founding something. We care what you built, not what it was called.
Writing that does the work. Clean, specific, no filler, no adjective standing in for a number. This job is mostly writing, and competent is not enough.
A point of view you can defend. We will disagree with you on purpose in the interview. We want to see whether the position holds up.
Work samples. Send two or three pieces of past work with your application: positioning work, a strategy memo, a competitive teardown, or writing that changed how people talked about something. Tell us which parts were yours.
Enterprise deal literacy. You understand how six- and seven-figure deals with multiple stakeholders, procurement, and security review actually get decided.
Technical curiosity. You can talk to an engineer about how the product works and come away with something a buyer would care about. You don't need to write code.
Appetite for unglamorous industries. Distribution, construction, logistics, healthcare operations. These are not SaaS buyers, and learning how they actually run is most of the job.
Self-sufficiency. No team, no agency, nobody to hand the deck to.
AI-native. You use frontier AI tools seriously in your own work and push past surface-level usage. This matters more here than at most places.
In-person availability. 5 days/week in our New York office.

Nice To Haves

A product marketing title on your last three jobs.
A specific SaaS category.
An MBA.
Years of experience used as a proxy for judgment.
Knowing our verticals on day one.

Responsibilities

Own the narrative. Define what Lily is, who it's for, and what it displaces. Write the positioning and hold the line on it across the website, the deck, and every seller's mouth.
Build the vertical versions. Construction, industrial distribution, logistics, and healthcare each have their own pain, economics, and proof. One story does not survive all four.
Own competitive. Know who we lose to and why, across systems integrators, internal AI teams, incumbents, and other startups. Build battlecards sellers actually open, and keep them current as the market moves quarterly.
Shape how the category sees us. Analyst briefings, and how we show up alongside NVIDIA, Google, and Microsoft. You'll be in those rooms yourself.
Sales enablement. Own the pitch deck, the one-pagers, the demo narrative, and the objection handling. Sit in on live calls and fix what isn't landing.
Turn deployments into proof. Case studies and reference stories with real numbers, cleared by the customer and by legal.
Launches. Run go-to-market for new capabilities: naming, positioning, enablement, launch content, and the measurement that says whether it worked.
Pricing and packaging input. Bring the market view to how Lily is packaged and what we charge for it.