Head of Product Marketing

Virtual Benefits Administrator• US,

2d•$170,000 - $195,000•Remote

About The Position

VBA has built a powerful healthcare technology platform that helps health plans, third-party administrators (TPAs), and other healthcare payers simplify benefits administration, improve operational efficiency, and deliver better experiences for the people they serve. As our platform continues to evolve, we're making a strategic investment in Product Marketing to ensure our innovation is translated into meaningful customer value and measurable business growth. We're looking for an experienced Head of Product Marketing to lead the commercial strategy for VBA's product portfolio. Reporting to the Chief Revenue Officer, you'll define how our platform is positioned in the market, how our products are commercialized, and how our revenue teams communicate VBA's value to prospects, customers, and industry partners. This is not a traditional marketing leadership role focused primarily on brand awareness or campaign execution. It's a strategic, cross-functional leadership position responsible for connecting Product, Revenue, Client Success, and Marketing to bring innovative healthcare technology to market. You'll help shape go-to-market strategy, product positioning, competitive differentiation, sales enablement, market intelligence, and commercialization efforts that strengthen VBA's market position and support long-term growth. You'll also play a key role in building and scaling VBA's Product Marketing function by providing strategic leadership to the team while partnering closely with Executive Leadership to influence how our platform evolves, competes, and grows. If you're energized by building strategy, influencing executive decisions, translating complex technology into compelling customer value, and helping enterprise SaaS products succeed in the market, we'd love to meet you.

Requirements

Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field.
8+ years of progressive experience in Product Marketing, Go-to-Market Strategy, Product Commercialization, or Enterprise SaaS Marketing.
3+ years of experience leading and developing high-performing teams.
Demonstrated success developing and executing go-to-market strategies for enterprise software products.
Experience creating product positioning, messaging, commercialization strategies, and sales enablement programs.
Experience partnering across Product Management, Sales, Client Success, Marketing, and Executive Leadership.
Strong understanding of enterprise B2B SaaS buying cycles and solution-based selling.
Exceptional communication, presentation, storytelling, and strategic thinking skills.
Experience using market insights, competitive intelligence, and customer feedback to influence business strategy.

Nice To Haves

Experience in healthcare technology, healthcare payers, TPAs, health plans, benefits administration, or adjacent healthcare markets.
Experience supporting enterprise SaaS platforms with multiple products or integrated solution portfolios.
Experience with Account-Based Marketing (ABM), commercialization strategy, and revenue-focused marketing.
Familiarity with AI-enabled software, APIs, analytics platforms, workflow automation, or interoperability solutions.
MBA or advanced business degree is a plus.

Responsibilities

Developing the positioning, messaging, and value proposition for VBA's integrated platform and solution portfolio.
Partnering with Product and Revenue leadership on commercialization strategy, pricing support, packaging strategy, and competitive differentiation.
Building a portfolio narrative that clearly communicates how VBA solves customer challenges and delivers measurable business value.
Ensuring consistent product messaging across Sales, Marketing, Client Success, customer communications, and executive presentations.
Leading go-to-market strategy for new products, platform capabilities, AI initiatives, and major releases.
Partnering with Product Management from market validation through launch, adoption, and ongoing optimization.
Establishing scalable commercialization processes that improve launch readiness and cross-functional alignment.
Helping determine how products should be introduced, packaged, and positioned for long-term market success.
Partnering with the Chief Revenue Officer to align Product Marketing initiatives with revenue objectives.
Defining the product marketing strategy that supports Account-Based Marketing (ABM), demand generation, and strategic growth initiatives.
Collaborating with Marketing and Revenue Operations to evaluate pipeline influence, conversion trends, competitive performance, and marketing effectiveness.
Supporting strategic opportunities with executive messaging, solution narratives, and customer-focused storytelling.
Developing sales enablement strategies, competitive battlecards, product narratives, presentations, solution briefs, ROI messaging, and customer-facing resources.
Equipping Sales and Solutions teams with the tools, messaging, and market insight needed to improve competitive win rates.
Continuously refining positioning based on customer feedback, market intelligence, and competitive analysis.
Monitoring healthcare technology trends, customer needs, competitive activity, and emerging market opportunities.
Leading market segmentation, buyer persona development, ideal customer profile refinement, and buyer journey mapping.
Conducting customer research, win/loss analysis, competitive assessments, and market analysis.
Bringing actionable customer and market insights back to Product and Executive Leadership to influence future strategy and innovation.
Leading, coaching, and developing the Marketing Specialist and Events Manager & Office Coordinator.
Setting strategic priorities, goals, and performance expectations aligned with business objectives.
Providing strategic direction while empowering the team to execute campaigns, digital marketing initiatives, customer communications, thought leadership, and strategic events.
Building scalable processes that improve execution, consistency, collaboration, and measurable business impact.