Head of Product Marketing

Bloomberg Industry Group•Arlington, TX

20h

About The Position

We are seeking a Head of Product Marketing to lead and scale product marketing function in a high-growth B2B SaaS environment. This role is responsible for crafting our strategic product narrative, building buyer personas, developing a messaging framework, and driving high-impact go-to-market campaigns that fuel demand generation, pipeline growth, and customer acquisition.

Requirements

Bachelor's degree, or equivalent experience.
10+ years in B2B SaaS product marketing, including 7+ years leading a team; with a strong track record of driving revenue impact through strategic marketing programs.
Proven expertise in messaging frameworks, persona development, and storytelling.
Strong experience in demand generation alignment and performance metrics (traffic, MQLs, conversion rates).
Deep knowledge of ABM, multi-product marketing, and sales enablement strategies.
Demonstrated success in people leadership, managing and mentoring teams.
Excellent stakeholder management skills, with the ability to influence at all levels of the organization.

Nice To Haves

Advanced degree (MBA or related experience).
Public speaking experience, including webinars, customer training, or industry conferences.
Marketing experience in highly regulated industries (e.g., government affairs, lobbying, legal, tax, and accounting).
Proficiency in marketing tools such as Salesforce, Marketo, and HubSpot.
Industry expertise working in law firms, tax departments, government affairs or developing products to address their use cases.

Responsibilities

Define and refine the product narrative, ensuring it aligns with market needs, customer pain points, and competitive differentiation.
Develop a persona-driven messaging house that enables sales, demand generation, and customer success teams to communicate value effectively.
Create compelling storytelling frameworks that elevate our brand and drive demand across multiple buyer segments.
Own the end-to-end strategic marketing plans for product launches and major updates, ensuring alignment with sales, success, and demand generation teams.
Collaborate with the demand generation team to optimize traffic, MQLs, and SQLs, ensuring high-quality pipeline contribution.
Drive growth campaigns across users/decision makers/influencers, ensuring marketing and sales efforts are aligned to target high-value accounts.
Partner with Go to Market to provide compelling assets, messaging, and training that accelerate deal velocity.
Lay foundations for customer marketing capability focused on adoption, expansion, and advocacy.
Act as a strategic partner to go to market, product, and demand gen, ensuring a seamless feedback loop between market needs and product development.
Lead and grow a high-performing product marketing team, fostering a culture of innovation, data-driven decision-making, and impact.
Influence executive leadership on market trends, competitive insights, and product launch strategy to drive growth and customer adoption.