Head of Product Marketing

RevolutionParts•Tempe, AZ

1d•Hybrid

About The Position

RevolutionParts is a mission-driven organization and pioneer in industry cloud, disrupting and innovating in the automotive space by creating the most active parts network in North America. Since our inception, dealerships have sold more than $1 BILLION in parts and accessories online using the RevolutionParts platform. We are here to transform the way parts buyers and sellers connect. At the heart of RevolutionParts are our core values: Think Big, Own It, Wow Them, Leave Your Ego at the Door, Work Together Win Together, and Move Fast, Fail Fast. Join us in transforming the automotive industry, committed to making a positive impact on our customers and their digital transformation journey. THE ROLE: Most product marketing teams focus on launches, campaigns, and enablement. That’s not the problem. The real challenge is defining why the product wins and making that clear across the company. We’re looking for a Head of Product Marketing who can turn complex products into clear, differentiated narratives that drive adoption, alignment, and revenue. This role owns how we show up in the market, from positioning and messaging to go-to-market strategy. More importantly, it sets the standard for how we think about our customer, our value, and our competitive edge. You’ll operate as both a strategic leader and hands-on builder, defining the narrative, challenging assumptions, and ensuring every launch, campaign, and sales conversation reflects a clear point of view.

Requirements

7 to 12+ years in B2B SaaS product marketing, with experience owning positioning and GTM strategy
Bachelor's Degree in Marketing, Business Administration, or equivalent work experience
Demonstrated ability to define clear, differentiated positioning in competitive markets
Strong strategic thinking. You don’t just execute, you define direction
Proven ability to influence product strategy and challenge stakeholders constructively
Exceptional storytelling. You simplify complex ideas into clear, compelling narratives
Deep customer empathy paired with strong judgment. You know what matters and what doesn’t
Experience in high-growth environments where ambiguity is high

Nice To Haves

Experience with PLG and self-serve growth models
Background in eCommerce, SaaS marketing, or automotive
Experience rebuilding or redefining positioning in an existing product or company

Responsibilities

POSITIONING, MESSAGING & NARRATIVE LEADERSHIP
Define clear, differentiated positioning that answers: why us, why now, and for whom
Turn product capabilities into compelling narratives that drive understanding and action
Establish messaging frameworks that scale across marketing, sales, and product
Push back on unclear product strategy or undifferentiated features to ensure market clarity
GO-TO-MARKET STRATEGY (NOT JUST EXECUTION)
Lead GTM strategy from insight to positioning to launch to adoption
Ensure every launch is anchored in a clear customer problem and differentiated value
Build repeatable GTM systems without creating unnecessary process
CUSTOMER & MARKET INSIGHT (POINT OF VIEW CREATION)
Go beyond collecting insights and synthesize them into strong perspectives
Identify where current messaging is weak, generic, or misaligned with reality
Translate market, competitive, and customer signals into strategic direction
PRODUCT INFLUENCE & STRATEGIC PARTNERSHIP
Act as a thought partner to Product leadership, not just a downstream function
Challenge roadmap and feature prioritization when differentiation is unclear
Help shape what gets built based on market opportunity and positioning strength
PRODUCT-LED GROWTH & ADOPTION
Shape how users experience value from first touch to expansion
Partner with growth and product teams to ensure messaging drives activation and conversion
Ensure in-product experiences reflect the same narrative as external messaging
PERFORMANCE & ITERATION
Define what success looks like for product marketing beyond assets shipped
Continuously refine positioning and messaging based on market response
Connect messaging to measurable impact such as pipeline, adoption, and retention
CROSS-FUNCTIONAL LEADERSHIP
Align Product, Sales, Marketing, and CS around a shared narrative
Raise the bar for how teams communicate product value
Influence without authority through clarity, conviction, and evidence