Head of Product Marketing
About The Position
As Head of Product Marketing, you will define and own Pallet’s market narrative. You will set the positioning for our AI platform and agents, determine how we win across segments (carriers, 3PLs, shippers), and build the foundation for a world-class product marketing function. This is a highly strategic leadership role reporting directly to executive leadership. You will partner closely with Product, Sales, and Growth to ensure we have sharp positioning, differentiated messaging, and disciplined go-to-market execution. You will start as a hands-on leader and build the PMM team over time. Success in this role means: Pallet has a clear, opinionated narrative in the market Sales wins because of sharp positioning and enablement Product launches are orchestrated, strategic, and impactful The PMM function becomes a force multiplier across the company
Requirements
- 6–10+ years of experience in product marketing, product management, consulting, or adjacent strategy roles
- Experience owning positioning in a complex B2B category (ideally vertical SaaS, infrastructure, or AI)
- Proven ability to shape company-level narrative, not just product-level messaging
- Strong executive presence and ability to influence cross-functional leaders
- Deep customer curiosity — you learn from sales calls, customer interviews, and market research
- Exceptional writing and communication skills
- Comfort operating in ambiguity and setting direction from first principles
Nice To Haves
- Experience launching AI or automation products
- Experience building and scaling a PMM team
Responsibilities
- Define Pallet’s category narrative in the age of AI Agents, developing differentiated positioning across segments and personas.
- Translate product capabilities into clear buyer value and continuously refine messaging based on customer insight and competitive intelligence.
- Own product launch strategy and execution driving segmentation, ICP refinement, and persona strategy.
- Partner with Sales leadership to align messaging with pipeline strategy and establish disciplined launch processes and GTM operating cadence.
- Build scalable enablement programs for new products and features creating messaging frameworks, battlecards, and objection handling.
- Oversee website messaging, thought leadership, and case studies to shape executive narratives for speaking, PR, and industry presence.
- Elevate Pallet as the category leader in AI-driven logistics automation
- Hire and develop a high-performing PMM team and establish processes for research, messaging, launches, and competitive analysis
- Define clear metrics for PMM impact on revenue and adoption and share with leadership teams.
Benefits
- Health, Vision and Dental benefits
- Flexible PTO
- Life Insurance and Accidental Insurance
- Short-Term Disability Coverage
- Generous salary and equity for all staff
- 401k option; helping you save for the future
- Yearly learning and development stipend
- Commuter benefits if you live in SF
- Fully covered uber ride home if you ever have to work late in the office
- Remote office home stipend
- Monthly happy hours; our last one was a Golden Gate Park BBQ
- Company paid dinners on Tuesdays and Thursdays in the office
- Annual Company Offsites; our last one was in Palm Springs 🌴
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
Number of Employees
1-10 employees
