Head of Performance Partnerships

HubSpot

4d • $163,500 - $261,600 • Remote

About The Position

Our mission at HubSpot is to help millions of organizations grow better. As the Head of Performance Partnerships, you'll help shape how buyers discover, evaluate, and trust HubSpot in an AI-first internet. This role leads HubSpot's global affiliate, AEO/citation, nano/micro creator, and forum-growth ecosystem, driving efficient ARR growth while expanding HubSpot's visibility across emerging discovery channels including AI search, Reddit, nano/micro creators, review platforms, and third-party recommendation ecosystems. You'll partner closely with Growth, Product, PMM, Brand, and Paid Media leaders to build scalable, experimentation-driven partnership strategies that connect discovery to measurable business outcomes. This is a strategic, hands-on leadership role for someone excited about defining the future of performance marketing in the AI era.

Requirements

• 7+ years of experience in affiliate marketing, partnerships, growth marketing, performance marketing, or related go-to-market functions.
• Experience building and scaling affiliate or partner ecosystems tied to measurable revenue outcomes.
• Strong understanding of modern discovery behaviors, including AI search, Reddit, creators, review platforms, and emerging acquisition channels.
• Experience managing significant marketing investments and optimizing toward revenue and efficiency metrics.
• Strong analytical and experimentation mindset with the ability to translate ambiguous signals into scalable growth programs.
• Experience leading cross-functional initiatives across Product, Marketing, Growth, Analytics, and external partners.
• Experience managing and developing high-performing teams in fast-paced environments.
• Excellent executive communication, stakeholder management, and strategic storytelling skills.
• Ability to balance strategic thinking with operational execution and experimentation.
• Familiarity with AI-enabled marketing workflows and evolving discovery ecosystems.

Nice To Haves

• Experience with AEO, SEO, AI visibility, or LLM citation strategies.
• Experience with creator partnerships, influencer ecosystems, or community-led growth.
• Familiarity with attribution, incrementality, or indirect demand measurement frameworks.
• Experience working in B2B SaaS and/or product-led growth environments.
• Experience scaling emerging acquisition programs from experimentation to operational maturity.

Responsibilities

• Lead HubSpot's global Performance Partnerships strategy across affiliate marketing, AI-native discovery, nano/micro creator partnerships, forum growth, and emerging acquisition channels.
• Scale affiliate and publisher ecosystems that drive efficient customer acquisition and ARR growth across key products and go-to-market motions.
• Build AI-first partnership strategies that increase HubSpot visibility across LLMs, Reddit, review platforms, nano/micro creator ecosystems, and third-party recommendation surfaces.
• Design and operationalize experimentation programs across affiliate models, nano/micro creator partnerships, indirect demand measurement, and emerging growth channels.
• Own partner investment strategy, commission frameworks, attribution models, and portfolio optimization across a multi-million-dollar investment portfolio.
• Lead, coach, and develop a high-performing global team spanning affiliate partnerships, optimization, AI visibility initiatives, and forum growth programs.
• Partner cross-functionally with Paid Media, Product, Product Marketing, Brand, Community, Finance, Analytics, and Growth teams to integrate partnership-led discovery into HubSpot's broader go-to-market strategy.
• Develop reporting frameworks and executive-ready narratives that connect partnership activity to ARR growth, demand generation, and AI visibility outcomes.
• Identify emerging discovery trends and translate ambiguous market signals into scalable growth opportunities.
• Champion data-driven decision-making while balancing experimentation, operational rigor, and long-term strategic impact.

Benefits

• AI-powered customer platform
• Equity plan to receive restricted stock units (RSUs)
• Overtime pay
• Benefits and perks to help employees grow better
• Fair compensation practices
• Flexibility and connection
• Regional HubSpot office for in-person onboarding (for Engineering team)
• In-person events for broader Product team (Product Group Summit and other gatherings)
• Award-winning culture

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed