Head of Patient Growth Marketing

Headway•New York, NY

6d•Remote

About The Position

Headway's mission is to fix the mental healthcare system by building a new system that everyone can access. They have automated the administrative work of credentialing, claims, and payment reconciliation for mental health providers. Over 75,000 providers across all 50 states use their software, serving over 1 million patients. Headway is building tools for therapists, reimagining the process of finding a therapist, and investing in platform foundations for scale. They are a Series D company with over $325M in funding and are looking for exceptional individuals to help achieve their mission and make this the most meaningful experience of their careers. This role is designed to build a compounding growth engine for scaling Headway-sourced patients. The Head of Patient Growth Marketing will be responsible for achieving incremental growth with high confidence, while establishing the necessary people, tooling, and creative systems for repeatable results. As the first senior growth marketing hire on the patient side, reporting directly to the GM of Patient, this individual will own the full patient growth marketing remit across paid, lifecycle, and organic channels. Key responsibilities include setting up foundational martech and measurement systems, deploying creative systems to increase testing velocity, and partnering across the marketplace to drive outcomes without channel cannibalization. The role involves close collaboration with Engineering, Creative, Data Science/Analytics, Finance, Business Ops, and Provider Marketing, while also contributing to the long-term strategy for patient growth and broader marketplace dynamics.

Requirements

Deep expertise in growth marketing with explicit experience in Google, Meta, and OTT/OLV channels
Experience leading lifecycle marketing teams and deploying email, SMS, and push channels
Strong martech and attribution experience, including build vs. buy decisions and measurement frameworks (attribution, incrementality, MMM)
Experience partnering closely with Engineering and Product, operating as one team with shared outcomes
Experience deploying AI-forward marketing strategies and maintaining personal interest in AI-native marketing stacks
Ability to communicate clearly and simply, translating complex performance marketing topics for non-experts, executives, and boards
Ability to build strategies grounded in business outcomes and understand tradeoffs across product, engineering, and operations
Experience hiring and leading growth marketing teams of 20+ and building 0→1 systems at scale
Ability to work effectively with diverse cross-functional partners across analytics, finance, sales, creative, product, and engineering

Responsibilities

Own paid acquisition (Search, Social, OLV/OTT, Programmatic/Display)
Own Lifecycle marketing (email/SMS/push)
Own Organic marketing (SEO, content distribution, Reddit/IG/TikTok/YouTube)
Lead channel plumbing, experimentation frameworks, attribution, incrementality, MMM, and reporting
Drive briefing, testing velocity, and learning loops across message × audience × asset × surface for creative systems
Align patient and provider growth to prevent channel overlap and unlock network effects
Hire, lead, and develop a high-bar, technical, and creative team across paid, lifecycle, and organic
Work with Product/Eng to build surfaces that drive conversion and quality, not just spend