Head of Organic Growth

Botpress Technologies Inc.•Montreal, QC

40d

About The Position

The rules of organic growth are being rewritten in real time. Google's search landscape has been upended by AI Overviews. LLMs are becoming a primary discovery channel. GEO — Generative Engine Optimization — is emerging as a discipline alongside traditional SEO. No one has all the answers yet, and that's exactly why this role exists. Botpress is hiring a Head of Organic Growth to own our entire organic footprint: SEO, GEO, content, YouTube and video, LinkedIn, Reddit, and every channel where we can earn attention without paying for it. Reporting directly to the VP Marketing & Growth, you will set the vision and build the machine — human and AI — that keeps Botpress visible, credible, and dominant as search itself evolves. We already have meaningful organic traffic from both traditional search and LLM-driven discovery. The challenge now is to maintain it, scale it intelligently, and ensure that when someone asks an AI about building agents, Botpress is the answer. You will be the person accountable for that outcome. We're not looking for someone who has this all figured out — the landscape is too new for that. We're looking for someone who is relentlessly curious, obsessively experimental, and hungry to learn faster than the space moves. A visionary who can build a team, jump in and do the work, and deliver compounding results in one of the most important and unsettled corners of digital marketing today.

Requirements

10–12+ years of experience in SEO, content marketing, or organic growth — with a track record of scaling organic traffic and influence at a meaningful scale
Deep expertise in technical SEO, content strategy, and link/authority building — you know what has worked and you're actively evolving your thinking on what comes next
A genuine intellectual curiosity about AI's impact on search — you've been reading, experimenting, and forming opinions on GEO and LLM-driven discovery
Experience leading content teams, including setting editorial direction, managing production pipelines, and coaching writers and creators
Strong analytical skills — you use data to make decisions, track impact, and kill underperforming bets without sentiment
Hands-on with AI tools for content production and workflow optimization — you actively use them and push your team to use them well
Excellent communicator — you can articulate a strategic vision clearly and rally a team and leadership behind it

Nice To Haves

Experience in B2B SaaS, developer tools, or the AI/ML space
Track record building a YouTube or video presence from the ground up or scaling one significantly
Familiarity with community-led growth, Reddit strategy, or building brand presence in technical communities
Experience with tools like Ahrefs, Semrush, Clearscope, Surfer, or equivalent — and an opinion on where they fall short
Exposure to programmatic SEO or AI-assisted content at scale
You are a visionary who stays humble — you know this landscape is changing fast and you're energized by that, not threatened by it
You are relentlessly curious: you read voraciously, run experiments constantly, and treat every data point as a clue
You are a builder — you want to create something durable, not just hit a short-term traffic spike
You move fast, communicate clearly, and hold yourself and your team to a high standard of craft and output
You believe AI is a multiplier for great humans, not a replacement — and you run your team that way

Responsibilities

Own the organic strategy across all channels
Define and own Botpress's organic growth strategy — the full picture of how we win visibility, authority, and traffic without paid media
Cover the full channel mix: SEO, GEO, long-form content, YouTube and video, LinkedIn, Reddit, community, and emerging platforms
Set the vision for where we invest, where we pull back, and how we sequence bets as the landscape shifts
Be the internal authority on how search — both traditional and AI-powered — is evolving, and translate that into clear priorities for the team
Navigate the new SEO and GEO reality
Own our presence in traditional search while aggressively developing our strategy for AI-native discovery (ChatGPT, Perplexity, Gemini, Claude, and beyond)
Develop a GEO playbook for Botpress: how do we ensure LLMs cite, reference, and recommend us across the conversations that matter to our buyers?
Monitor algorithm and model changes with rigor — not just tracking them, but forming hypotheses and running experiments to understand their real impact on our traffic
Given we are an AI company, winning in AI search is not optional — this is one of the most critical outcomes tied to this role
Build and run a content operation that compounds
Own the editorial strategy: what we write, for whom, why, and how it maps to pipeline — not just traffic
Lead content production across formats: long-form SEO articles, video scripts, social-native content, community posts, and multimedia
Build a content engine that uses AI tools to dramatically accelerate output and quality — not to replace craft, but to amplify it
Ensure every piece of content earns its place through a clear connection to organic reach, audience growth, or bottom-of-funnel intent
Win on YouTube, video, and social platforms
Develop Botpress's video strategy — YouTube in particular — as a long-term organic acquisition and authority-building channel
Oversee LinkedIn and Reddit as channels for earned reach, community presence, and thought leadership in the AI space
Identify emerging platforms worth testing and have the discipline to kill experiments that aren't working
Build an AI-augmented, high-output team
Lead a team of content marketers, editors, video creators, and a social marketer — setting a high bar for quality, velocity, and impact
Be a player-coach: you set the strategy and you can roll up your sleeves and write, edit, brief, or build when the moment calls for it
Embed AI tools into every workflow — research, drafting, optimization, repurposing, publishing — to multiply what the team can produce
Coach and develop team members, create clear ownership, and build a culture of learning and experimentation
Bring operational rigor and measurement discipline
Define the metrics that matter: organic sessions, share of voice, LLM citation rate, content-attributed pipeline, keyword rankings — and own them
Build dashboards and reporting that give clear visibility into what's working, what's not, and what we're betting on next
Run a structured experimentation cadence: hypothesize, test, measure, and scale — applied to organic the same way a growth team applies it to product
Provide leadership with honest, clear, and regular visibility into the organic roadmap and results