Head of Operational Marketing & Growth Enablement

Praxis Group•Guernsey, WY

About The Position

Praxis is an independent, leading provider of bespoke private wealth, corporate administration and yacht services to companies, individuals and families across the world. Our expertise and experience is driven by recruiting and retaining the brightest and best, and creating a culture that allows people to thrive. Our independence encourages an open culture where every voice is valued. We care about creating an environment that hears, supports and shares openly with all our people. Teamwork and collaboration are at the heart of our approach, and we nurture an environment of openness and respect where everyone feels valued. Be heard. Be part of the Praxis Group. Our central services team provides centralised support to the Group. A career with us provides the chance to work with colleagues across our global network, delivering support across technology & business systems, marketing & communications, finance & accounting, compliance & risk, HR, facilities and administration. The Head of Operational Marketing and Growth Enablement is responsible for the operational leadership of the Group’s marketing function, translating the commercial objectives of Elevate28 into coordinated marketing delivery across jurisdictions. The role leads marketing operations, digital platforms, CRM and marketing technology, campaign execution, reporting and governance, ensuring the infrastructure supporting marketing and business development is aligned to the Group’s growth ambitions. Operating at Associate Director level, the role provides technical expertise, operational leadership and commercial advice to senior stakeholders, develops policies and processes, manages strategic supplier relationships and leads the continuous improvement of the function. The role also has line management responsibility for the Marketing Delivery Manager and the Marketing & Business Development Assistant, building capability within the team.

Requirements

Degree in marketing, business or related discipline and/or CIM or equivalent professional qualification.
5+ years’ experience leading marketing operations within a regulated professional or financial services environment.
Expert knowledge of marketing operations, CRM, digital platforms, analytics and campaign delivery.
Experience influencing senior stakeholders and leading change across a support function.
Demonstrable people leadership and supplier management experience.
Strong commercial awareness with the ability to translate strategy into operational delivery.
Excellent communication and influencing skills with confidence engaging senior stakeholders.
Ability to analyse complex information and recommend practical improvements.
Highly organised with strong programme and project management capability.
Commitment to developing others and building a high-performing team.
Ability to balance operational delivery with continuous improvement and innovation.

Responsibilities

Lead the operational management of the Marketing & Business Development function and translate strategic priorities into deliverable work programmes.
Develop and implement operational plans, policies, standards and governance across the function.
Identify opportunities to improve marketing effectiveness, efficiency and commercial impact, making recommendations to the Group Head and Chief Commercial Officer.
Lead, coach and develop direct reports, creating clear objectives, performance expectations and development plans.
Oversee the Group website, digital platforms, marketing technology stack and external agencies.
Ensure integrated campaigns are delivered effectively across service lines and jurisdictions.
Own marketing governance, quality assurance, brand consistency and operational standards.
Provide technical oversight of SEO, analytics, UX and digital optimisation.
Lead the development of marketing operations supporting business development, including CRM adoption, lead management, campaign automation and marketing reporting.
Develop dashboards, KPIs and insight to support commercial decision-making and pipeline visibility.
Support key client programmes, focus market campaigns and cross-referral initiatives.
Work with senior leaders to align marketing delivery with commercial priorities.
Represent Marketing & Business Development on cross-functional projects and strategic initiatives.
Ensure compliance with regulatory, copyright, data protection and brand requirements.
Manage supplier governance and procurement processes for marketing systems and services.